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Global Tourism Marketing Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates Rihlat Travel News Full time
About the Role

This Senior Project Manager will oversee the development and execution of media campaigns that meet the specific needs of the tourism industry.

Main Tasks:

  • Develop and execute comprehensive media campaign strategies, ensuring alignment with organizational objectives.
  • Design and develop annual media services management plans, considering strategic insights and budget requirements.
  • Cultivate relationships with internal stakeholders and business owners to identify marketing challenges and opportunities.
  • Generate innovative media campaign ideas based on stakeholder input, focusing on enhancing customer engagement and market reach.
  • Liaise with third-party providers and agencies to ensure precise targeting of media strategies and flawless execution.
  • Review and approve media strategy proposals and implementation plans, ensuring adherence to organizational standards and objectives.
  • Analyze campaign performance reports, identifying areas for improvement and providing actionable insights to enhance future campaigns.
  • Develop strategic business cases, highlighting key marketing initiatives and their potential returns on investment.
  • Manage travel demand reporting and sentiment analysis to inform strategic adjustments and resource allocation.
  • Lead advanced analytical projects, focusing on occupancy trends, market shifts, and demand forecasting.
  • Evaluate marketing initiatives across channels, managing detailed analytics for regional campaigns and special projects.
  • Develop and lead a team of analysts and strategists, fostering a culture of continuous learning and innovation within the department.
  • Implement a cohesive and integrated approach to media strategy and customer insights across marketing, PR, and digital departments.