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Marketing Strategy Lead

2 weeks ago

Ajman, Ajman, United Arab Emirates Talent Pal Full time

Talent Pal offers a unique opportunity for a seasoned Senior Marketing Specialist to drive business growth through strategic marketing initiatives. The ideal candidate will possess excellent written and verbal communication skills, proficiency in digital marketing tools, and the ability to meet deadlines.

Responsibilities:

  • Marketing Strategy:
    • Develop and execute comprehensive marketing strategies to support the company's growth objectives.
    • Conduct market research to identify trends and opportunities.
    • Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
  • Content Creation:
    • Create compelling content for various platforms including blogs, social media, and newsletters.
    • Ensure content aligns with the company's messaging and values.
  • Online Marketing:
    • Oversee digital marketing efforts including SEO, SEM, and online advertising.
    • Manage the company's presence on various online platforms to optimize engagement.
    • Utilize analytics to measure and report on the performance of online campaigns.
  • Company Website:
    • Maintain and update the company website to ensure accurate and current information.
    • Implement SEO best practices to improve website visibility.
    • Work closely with the web development team for site improvements.
  • Social Media:
    • Develop and implement a social media strategy to increase brand awareness.
    • Create engaging content for various social media platforms.
    • Monitor social media channels for industry trends and competitor activities.
  • Collaboration with Sales:
    • Contribute to the development of sales presentations and proposals.
    • Ensure marketing materials align with the sales strategy.
  • Industry Events:
    • Represent the company at industry conferences and events.
    • Coordinate logistics for participation in trade shows and exhibitions.
    • Network and build relationships within the industry.