Digital Content Strategist
5 days ago
About Us
Gulf Marketing Group (GMG Group) is a global well-being company with a strong presence in the Middle East, North Africa, and Asia. With over 45 years of experience, we have established ourselves as a valued partner of choice for leading international and home-grown brands across various sectors.
We are committed to delivering high-quality communications across all digital platforms, ensuring alignment with our brand tone and SEO best practices. Our team collaborates closely with marketing, design, and product teams to craft compelling marketing copy that drives engagement and sales.
Job Summary:
The Content Editor will be responsible for crafting engaging English marketing copy for push notifications, newsletters, paid ads, banners, blogs, and other digital marketing platforms. This role requires strong English skills, attention to detail, and the ability to meet deadlines in a fast-paced e-commerce environment.
Key Responsibilities:
- Develop and write engaging marketing copy for various digital platforms, ensuring consistency in messaging and brand voice.
- Collaborate with marketing and design teams to ensure seamless integration of content across all customer touchpoints.
- Conduct research on product features, industry trends, and target audience to tailor copy that drives engagement and sales.
- Optimise content for SEO where applicable, ensuring visibility across search engines and digital channels.
- Proofread and edit copy to ensure grammatical accuracy, tone consistency, and brand alignment.
- Work with internal stakeholders to ensure content aligns with ongoing campaigns, product launches, and seasonal promotions.
- Monitor and report on content performance metrics, adjusting strategies to improve engagement and conversion rates.
Requirements:
- Strong proficiency in writing and editing English marketing copy, with a deep understanding of tone, voice, and messaging that resonates with e-commerce audiences.
- Familiarity with SEO best practices to optimise digital content for search engines.
- Excellent proofreading skills to ensure all content is free from grammatical errors and inconsistencies.
- Ability to manage multiple content projects simultaneously, meeting deadlines and maintaining quality across all digital touchpoints.
- Strong analytical skills to assess content performance and market trends.
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