Senior Media Campaign Manager

4 days ago


Dubai, Dubai, United Arab Emirates Rihlat Travel News Full time
About the Role

The Senior Project Manager, Media Strategy & Planning is responsible for developing and executing media campaigns that drive results in the tourism industry.

Main Responsibilities:

  • Create and execute comprehensive media campaign strategies, ensuring alignment with organizational objectives and meeting the specific needs of the tourism industry.
  • Design and develop annual media services management plans, considering strategic insights and budget requirements.
  • Cultivate relationships with internal stakeholders and business owners to identify marketing challenges and opportunities.
  • Generate innovative media campaign ideas based on stakeholder input, focusing on enhancing customer engagement and market reach.
  • Liaise with third-party providers and agencies to ensure precise targeting of media strategies and flawless execution.
  • Review and approve media strategy proposals and implementation plans, ensuring adherence to organizational standards and objectives.
  • Analyze campaign performance reports, identifying areas for improvement and providing actionable insights to enhance future campaigns.
  • Develop strategic business cases, highlighting key marketing initiatives and their potential returns on investment.
  • Manage travel demand reporting and sentiment analysis to inform strategic adjustments and resource allocation.
  • Lead advanced analytical projects, focusing on occupancy trends, market shifts, and demand forecasting.
  • Evaluate marketing initiatives across channels, managing detailed analytics for regional campaigns and special projects.
  • Develop and lead a team of analysts and strategists, fostering a culture of continuous learning and innovation within the department.
  • Implement a cohesive and integrated approach to media strategy and customer insights across marketing, PR, and digital departments.


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