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Senior Marketing Associate

2 months ago

Dubai, Dubai, United Arab Emirates Snap Middle East FZ-LLC Full time
Job Description

Job Title: Senior Associate, SMC Marketing

Company: Snap Middle East FZ-LLC

Job Summary:

We are seeking a highly skilled Senior Associate to join our Small and Medium Customers (SMC) organization. The ideal candidate will be responsible for building compelling marketing content to drive advertiser acquisition and retention for various marketing channels.

Key Responsibilities:

  • Develop and execute creative strategy for business development and mid-market sales programs based on business KPIs, industry trends, and customer insights.
  • Own and develop customer-centric content strategy that directly supports SMC's business development and revenue goals in the region.
  • Utilize knowledge of digital ad products to create relevant and effective content geared towards small and medium-sized businesses.
  • Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative.
  • Lead lifecycle, SEO, and Data Science teams to test and learn content and messaging on web surfaces and to optimize marketing content for specific audience segments and customer journeys.
  • Stay ahead of industry trends to innovate on content and provide customers with relevant education on advertising.
  • Lead content creation with design, web development, and copywriting teams to create educational content for the small and medium business audience.
  • Identify ways to continuously uplevel modules, templates, and design aesthetic across web, emails, and paid ads.
  • Support business development events in the region.

Requirements:

  • Deep understanding of cultural norms and business nuances of the region, particularly of Saudi Arabia and UAE.
  • Proven track record in developing thoughtful marketing content for regional audiences with a strong emphasis on results.
  • Understanding of what type of education resonates on channels such as emails, presentation decks, web surfaces, and paid ads.
  • Experience leading internal creative design and web development teams.
  • High comfort with data-driven decision making and ability to translate data into actionable content recommendations.
  • Ability to consistently uplevel content while keeping in mind business goals.
  • Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity.
  • Experience or familiarity in working with the media or digital advertising industry.
  • Experience with tools Google Analytics and Figma is a plus.

Education:

  • Fluency in Arabic and English (written and spoken).
  • BS/BA degree or equivalent years of experience.
  • 5+ years experience in content creation.

Preferred Qualifications:

  • Direct experience with hands-on content creation in digital marketing.
  • Passion for change, Snapchat, and creativity.

At Snap Middle East FZ-LLC, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. We are proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Our Benefits:

We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success.