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Digital Marketing Strategist

3 weeks ago

Dubai, Dubai, United Arab Emirates Rivoli Group Full time
Job Description

The Digital Marketing Strategist role at Rivoli Group entails overseeing the development and maintenance of our company website (www.rivoligroup.com) and associated landing pages/sites. Responsibilities include managing social media platforms, evaluating and updating the user experience (UX), and monitoring SEO and web traffic metrics to identify best practices.

The successful candidate will oversee the entire Customer Relationship Management (CRM) system, including Email and SMS content creation, implementation, and building new CRM journeys for a customized/personalized customer experience.

  • Main Responsibilities:
  • Developing Email and SMS content and strategy aligned with short-term, medium-term, and long-term objectives
  • Analyzing business reports and user engagement metrics using Contentstack or similar platforms
  • Managing customer data and optimizing the digital experience of users via Contentstack or similar platforms
  • Managing social media accounts posting and community management for all group handles
  • Maintaining open lines of communication with internal teams, agencies, and content writers to ensure brand consistency