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Senior Creative Strategist

2 months ago

Dubai, Dubai, United Arab Emirates Snap Middle East FZ-LLC Full time
Job Description

Job Title: Senior Creative Strategist - Creator Marketing Lead

Company: Snap Middle East FZ-LLC

Job Type: Full-time

Location: Dubai - UAE

About Us:

Snap Middle East FZ-LLC is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

Job Summary:

We are seeking a Senior Creative Strategist - Creator Marketing Lead to join our team in Dubai. The successful candidate will have a strong expertise in Creator Marketing (Influencer Marketing) and a deep experience of creating a variety of digital and social media strategies with creators at heart.

Key Responsibilities:

  • Develop ideas, strategies, initiatives, and associated presentation materials to help close and upsell.
  • In partnership with the sales team leadership, develop a strong, persuasive narrative for the role Snapchat can play in the Creator Marketing space for clients across the book of business in the region.
  • Together with Business Leads, Marketing Science, and Product Marketing identify the priority problems to solve for advertisers or brand agnostic verticals and help define the best go to market strategy.
  • Partner with Marketing Science to ensure effectiveness is being measured and quantified.
  • Identify opportunities to further develop the Creators ecosystem and educate advertisers on the topic.
  • Work closely with Product Marketing to give creative input on new advertising solutions.
  • Keep up-to-date with cultural/social trends and customers' views and attitudes.
  • Serve as the creator product expert by educating brands and agencies on new and existing products, as well as advising on best practices.
  • Work closely with PR and Marketing to deliver relevant thought-leadership pieces and case studies.
  • Collaborate with other Creative Strategy team members, locally and globally, to ensure best practices are being shared and cross-sell opportunities identified.
  • Cultivate creative agency partnerships at the senior level to drive wide understanding and adoption of Snapchat creative solutions.
  • Dive deep into campaign performance data; guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities.

Requirements:

  • Excellent presentation and communications skills.
  • Ability to manage multiple projects and clients while maintaining strict attention to details.
  • Understanding of digital and mobile marketing and how to build strategies for social platforms leveraging different formats.
  • Experience building innovative creative experiences and developing impact-driving strategies.

Preferred Qualifications:

  • Deep understanding of local Creators Ecosystem.
  • Track record of leading the development of exceptional creative campaigns, individually or as part of a team.
  • Exceptional ability to understand and solve for any advertiser challenge.
  • Expertise at commanding a room and succinctly articulating thought-leading advertising solutions - especially in Arabic.
  • Proven ability to inspire, motivate and persuade others.

What We Offer:

Snap Middle East FZ-LLC is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

We offer a comprehensive benefits package, including paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success.