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Digital Content Strategist

1 week ago

Dubai, Dubai, United Arab Emirates Parfums de Marly Full time
Job Description

In the rapidly evolving digital landscape, Parfums de Marly seeks a skilled Digital Content Strategist to oversee its digital touchpoints and social media presence. This role demands an individual who can craft compelling brand narratives, foster engagement, and drive results across various channels.

Key Responsibilities:

  • Develop and execute a cohesive 360-degree content strategy for all digital platforms, ensuring consistency with the brand's tone of voice and messaging.
  • Collaborate closely with internal teams to ensure seamless content creation and deployment.
  • Create high-quality content for the website, newsletters, and social media platforms, including homepage, landing pages, product pages, and editorial content.
  • Brief and manage creative teams to develop visually stunning content that aligns with brand guidelines.
  • Oversee the execution of newsletter, email automation, and website content updates, guaranteeing timely and accurate delivery.
  • Prioritize key website enhancements in collaboration with the e-commerce team.

Background, Skills, and Experience:

  • A proven track record in digital communications and/or editorial communications, preferably in luxury or related industries.
  • Excellent writing, verbal communication, and storytelling skills, coupled with a keen eye for detail and aesthetics.
  • Rigorous attention to detail and strong organizational skills.
  • Ability to work independently on diverse projects while maintaining flexibility and adaptability.
  • A good understanding of the luxury market and digital trends.
  • Creative problem-solving skills and the capacity to think outside the box.