Digital Content Strategist

4 days ago


Dubai, Dubai, United Arab Emirates Unique Properties Full time
Job Description

We are seeking a skilled Digital Content Strategist to elevate our brand's digital presence and drive audience engagement. As a key member of our team, you will execute content strategy and production across our PR initiatives, social media channels, and YouTube.

The ideal candidate is a creative storyteller with a deep understanding of social media trends, content performance analytics, and audience engagement strategies.

Main Responsibilities:

  • Implement a comprehensive content strategy aligned with our brand identity, marketing goals, and target audience.
  • Conduct in-depth audience research to identify content preferences, trends, and opportunities.
  • Stay informed about the latest social media and YouTube best practices, algorithm updates, and emerging content formats.

Key Performance Indicators:

  • Track and analyse key performance indicators (KPIs) for social media and YouTube content.
  • Generate regular reports on content performance, identifying areas for improvement and optimization.
  • Use data-driven insights to inform content strategy and refine our approach.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of real estate experience.
  • Fluent in English (written and spoken).
  • Strong communication skills in both languages, with the ability to engage effectively in bilingual environments.
  • 3+ years of proven experience managing social media channels and YouTube for a brand or organization.
  • Experience using Property Monitor.
  • A strong portfolio showcasing creative and effective content across different platforms.
  • Excellent writing, editing, and storytelling skills.
  • Deep understanding of social media algorithms, trends, and best practices.
  • Experience with video production and editing is a plus.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and collaboration skills.


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