Marketing Director

7 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Accor Full time
Job Title: Associate Director of Marketing

The Associate Director of Marketing will be responsible for developing and executing strategic marketing and communication plans to drive brand awareness, customer engagement, and revenue growth for our luxury five-star hotel.

Key Responsibilities:
  • Strategic Planning and Execution: Develop and execute comprehensive marketing and communication strategies that align with the hotel's business goals, including identifying target markets and developing tailored marketing campaigns.
  • Brand Management: Maintain and enhance the hotel's brand image and reputation across all channels, ensuring consistency in branding, messaging, and tone of voice in all marketing materials and communications.
  • Content Creation and Management: Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates, and promotional materials, collaborating with the creative team to produce compelling visual content.
  • Digital Marketing: Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media, and online advertising, monitoring and analyzing digital marketing performance using analytics tools.
  • Public Relations: Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel's public profile, coordinating press visits, media events, and other PR activities.
  • Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape, using insights to inform marketing strategies and drive business growth.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources, tracking and reporting on marketing expenditures and ROI.
  • Team Leadership: Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment, providing training and development opportunities to enhance team performance.
Requirements:
  • Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field, with a Master's degree or relevant certifications (e.g., CIM, Digital Marketing) a plus.
  • Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
  • Skills: Strong understanding of luxury market dynamics and customer behavior, exceptional written and verbal communication skills, proficiency in digital marketing tools and platforms, creative thinking, and ability to analyze data and derive actionable insights.

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