E-commerce Marketing Director
4 days ago
Pure Home Real Estate is seeking an accomplished E-commerce Marketing Director to lead our e-commerce marketing efforts and drive business growth. As a seasoned professional, you'll develop and execute e-commerce strategies, oversee digital campaigns, and lead a high-performing team.
This is an exciting opportunity to join a dynamic team and leverage your e-commerce marketing expertise to drive business success. Our ideal candidate has a solid background in e-commerce marketing, excellent leadership skills, and a proven track record of success.
In this role, you'll lead the development and execution of e-commerce marketing strategies, focusing on lead generation, customer retention, and brand awareness. You'll also oversee the execution of e-commerce campaigns across multiple channels, ensuring they are optimized for maximum performance and ROI.
Your responsibilities will include:
- Strategy Development: Collaborate with cross-functional teams to develop and execute e-commerce marketing strategies aligned with company goals.
- Campaign Management: Oversee the execution of e-commerce campaigns across multiple channels, including SEO, SEM, content marketing, email marketing, social media, and paid advertising.
- Team Leadership: Lead, mentor, and develop a high-performing e-commerce marketing team, providing guidance and setting clear performance goals.
- Budget & Resource Management: Allocate resources effectively, ensuring campaigns are executed within budget while maximizing impact.
- SEO & SEM Optimization: Ensure organic search performance through SEO best practices, overseeing and optimizing SEM efforts to drive paid traffic.
- Content Strategy: Collaborate with the content team to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- Analytics & Reporting: Use data and analytics tools to track campaign performance, analyze metrics, and generate regular reports on ROI, conversion rates, and other key KPIs.
- Social Media Management: Lead social media strategy, creating paid and organic campaigns, and driving engagement across platforms like Facebook, Instagram, LinkedIn, etc.
- Marketing Automation: Implement and manage marketing automation platforms to improve campaign efficiency and nurture leads through targeted email and content flows.
- Minimum 7 years of experience in e-commerce marketing, preferably in a managerial or leadership role.
- Proven track record of successful e-commerce marketing campaign execution, optimization, and measurable results.
- Expertise in using e-commerce marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads, SEMrush, HubSpot, Marketo, and Mailchimp.
- Strong experience in SEO, SEM, PPC, content marketing, social media, and email marketing.
- Experience with marketing automation tools and CRM systems.
- Strong leadership, communication, and project management skills.
- Creative and strategic thinker with a focus on both short-term results and long-term brand growth.
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