Marketing Communications Specialist

1 week ago


Dubai, Dubai, United Arab Emirates Majid Al Futtaim Full time

About Us

Majid Al Futtaim is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. Our business spans 18 countries with over 43,000 people and revenues of US$ 11 Billion.

Job Title

Digital Marketing Specialist | Majid Al Futtaim Lifestyle | Marketing

Role Overview

The Digital Marketing Specialist will be responsible for implementing the Marketing & Communications strategy, coordinating marketing efforts across cross-functional teams and suppliers/agencies for assigned brands. This role will support the Marketing Manager to expand footprint, differentiate Majid Al Futtaim Lifestyle and brand reputation.

Key Responsibilities

  • Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agencies.
  • Own and drive all aspects of SEM and Paid App marketing, continuously identifying new ways of growing our presence on Google, App Stores, and Affiliate Networks.
  • Prepare performance reports with analysis to update management.
  • Maintain accurate book-keeping & optimal utilization of marketing spend per brand.
  • Create synergy between various channels of communication, reaching the brand message to customers through effective and efficient mediums.
  • Cultivate professional and cordial relationships with cross-functional teams to streamline diverse efforts towards a common purpose.
  • Brief, coordinate and execute advertising and promotional plans to drive traffic and sales (Offline and online).

Requirements

  • Bachelor's degree in marketing management or equivalent.
  • 3-5 years of experience in a Marketing role along with experience managing performance-based search engine marketing, app install campaigns, and affiliate marketing.
  • Retail Background.

What We Offer

  • A friendly work environment where everyone shares positive vibes and is excited about our future.
  • The opportunity to work with over 45,000 diverse and talented colleagues, guided by our Leadership Model.


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