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FMCG Marketing Strategy Manager

3 months ago

Dubai, Dubai, United Arab Emirates Robert Walters Full time

Key Responsibilities

  • Strategic Development: Formulate and implement comprehensive marketing strategies for the Nutrition Division, ensuring they align with overarching business goals and market trends.
  • Cross-Functional Leadership: Oversee collaborative teams to introduce new products and spearhead brand innovation projects, guiding them from initial concept to market launch.
  • Marketing Mix Management: Oversee the complete marketing mix, which includes product positioning, pricing tactics, promotional campaigns, and distribution strategies.
  • Market Analysis: Perform thorough market research, consumer insights analysis, and competitor evaluations to pinpoint growth opportunities and identify potential challenges.
  • Digital Marketing Initiatives: Propel digital marketing efforts by utilizing social media platforms, e-commerce avenues, and data analytics to enhance brand presence and customer engagement.