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Content Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates Salt Full time
About the Role

We are seeking a skilled Content Strategist to join our team at Salt.

As a Content Strategist, you will be responsible for developing structured systems for scaling personal brands across multiple platforms (Instagram, YouTube, TikTok, LinkedIn).

The ideal candidate will have experience in building scalable content systems, not just managing individual accounts.

Key responsibilities include:

  • Designing end-to-end content production processes that streamline ideation, creation, repurposing, and publishing.
  • Analyzing and optimizing performance through dashboards, key metrics, and real-time data.
  • Studying and implementing best practices from top creators, personal brands, and industry-leading case studies.
  • Leveraging AI and automation tools to automate content distribution and enhance audience engagement.

About You:

  • A scientific approach to social media with every decision backed by data, research, and experimentation.
  • Experience in the luxury market and strong communication skills.
  • A deep interest in studying high-performing social media strategies and distilling key takeaways.