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Digital Marketing Executive
2 weeks ago
Anantara Hotels & Resorts is seeking a highly skilled Digital Marketing Executive to join our team. As a key member of the marketing department, you will be responsible for developing and executing social media strategies that drive engagement and conversion.
Key Responsibilities:- Manage social media accounts across multiple properties, creating and curating content that aligns with Anantara's brand voice and strategy.
- Develop and implement content calendars to ensure consistent posting and maximize reach.
- Write compelling captions and create engaging visual content to increase audience interaction.
- Collaborate with influencers and PR agencies to execute sponsored content initiatives.
- Monitor and analyze social media performance using industry-standard tools, providing insights to inform future strategy.
- Minimum 2+ years of experience in digital marketing, graphic design, or social media management.
- Previous experience in luxury hospitality industry preferred.
- Proficiency in Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator.
- Experience managing paid social media campaigns and analyzing performance metrics.
- Strong communication skills and ability to work collaboratively within a team environment.
