Product Marketing Lead

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Daman - National Health Insurance Company Full time
About the Role

This is a highly coveted position for an ambitious professional seeking to elevate their career in marketing. As Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies that drive customer engagement and support the growth of our product portfolio.

Key Responsibilities
  • Developing Go-to-Market Strategies: Create compelling product messaging and drive customer engagement through various marketing channels.
  • Market Research Analysis: Analyze insights from market research to identify customer needs, trends, and competitive dynamics, informing product positioning and marketing strategies.
  • Cross-Functional Collaboration: Work closely with product management, sales, and other teams to ensure cohesive and effective product launch and marketing strategies.
Requirements and Skills
  • 8 years of experience in marketing, team supervision, and vendor management.
  • A full understanding of traditional and emerging marketing channels.
  • Excellent communication skills.
  • Ability to think creatively and innovatively.
  • Budget-management skills and proficiency.
  • Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.
  • Proficient with marketing-related software programs.


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