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Regional Category Development Manager
2 months ago
Talent Pal is seeking a seasoned marketeer with a leadership background to join our team as a Regional Category Development Manager. As a key member of our team, you will play a crucial role in accelerating the transformation agenda in Arla MENA, driving the customer marketing journey, and stepping up the understanding and focus on customer and shopper needs.
Key Responsibilities- Category Strategy Development: Collaborate closely with the Consumer Marketing team to develop category strategies tailored to specific channels within the MENA market.
- 4P Category Toolkits: Create comprehensive toolkits that cover all elements of the marketing mix (4Ps) for each category, including price and promotion strategies, distribution plans, and placement strategies.
- Shopper Toolkits: Ensure that shopper toolkits are developed in line with brand guidelines and key visuals (KVs) while meeting the expectations of the MENA markets.
- Total Category POP Solutions: Create and implement innovative and effective point-of-purchase (POP) solutions for the entire category, such as bread takeovers and category management plans.
- Perfect Store MSL & Planogram Methodology/Metrics: Establish clear guidelines and metrics for the Perfect Store minimum service level (MSL) and planogram methodology, ensuring consistency and effectiveness across all stores.
- On-the-Ground Support: Offer support to specific growth clusters or markets within MENA, working closely with local teams to drive category growth and achieve sales targets.
- Trade Decks and NPD Sell-in: Create compelling trade decks and lead the sell-in process for new product development (NPD), ensuring alignment with category strategies and objectives.
- Championing Key Areas: Act as a champion for two specific areas among the 4Ps toolkit, shopper toolkit, trade decks, perfect store, category management, in-store POP solutions, or shopper behavior.
- Seasoned Marketeter with Leadership Background: You have a degree or higher educational qualification with a solid FMCG experience of 8-10 years in business/commercial development, category management, sales, or marketing roles within the FMCG industry or retail sector.
- Strong Analytics and Data Analysis: You have strong analytics on different data like Nielsen EPOS, Kantar, and category management experience, and have implemented key category management initiatives with customers.
- Strategic Thinking and Commercial Acumen: You possess a good commercial acumen, strategic thinking, and are passionate about getting into details.
- Language Skills: You are fluent in spoken and written Arabic and English.
Talent Pal is a company that strives to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People, Stronger Planet, and it is deeply anchored in our organization and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations.
