Digital Content Lead

3 days ago


Dubai, Dubai, United Arab Emirates Damas Jewellery Full time
Job Title: Digital Content Lead

We are seeking an experienced Digital Content Lead to join our team at Damas Jewellery.

About the Role:
  • Develop and execute digital content strategies that align with our brand objectives, marketing campaigns, and audience insights.
  • Manage digital content calendars to ensure timely delivery across all communication platforms, including email, social media, WhatsApp, and website content.
  • Collaborate with internal stakeholders to support key business goals, seasonal campaigns, and product launches.

Digital Content Creation & Distribution:

  1. Create engaging digital content that resonates with our target audience, including blog posts, videos, infographics, and more.
  2. Develop SEO-optimized content for the website, ensuring alignment with product storytelling and brand voice.
  3. Craft targeted email marketing campaigns that drive conversion, incorporating personalized content and engaging visuals.

Content Performance & Optimization:

  1. Monitor and analyze content performance metrics to inform future content decisions.
  2. Apply insights from content performance data to optimize content for better engagement and results.

Required Experience, Qualifications, Skills and Knowledge:

  • Bachelor's degree in Arts, Photography, Marketing, Communications, Journalism, or a related field.
  • Proven experience in digital content management, preferably within the luxury or retail sectors.
  • Knowledge of local and GCC agencies and studios.
  • Strong understanding of social media platforms, email marketing, website content management, and omnichannel strategies.
  • Excellent writing, editing, and storytelling skills with a keen eye for detail.
  • Experience in managing influencer collaborations, content shoots, and creative production.
  • Strong project management skills with the ability to handle multiple projects simultaneously.

Why Work with Us?

We offer a dynamic and inclusive work environment where creativity and passion are valued. Join us to shape narratives that inspire, engage, and reflect the essence of luxury at Damas Jewellery.



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