Digital Content Lead
3 days ago
We are seeking an experienced Digital Content Lead to join our team at Damas Jewellery.
About the Role:- Develop and execute digital content strategies that align with our brand objectives, marketing campaigns, and audience insights.
- Manage digital content calendars to ensure timely delivery across all communication platforms, including email, social media, WhatsApp, and website content.
- Collaborate with internal stakeholders to support key business goals, seasonal campaigns, and product launches.
Digital Content Creation & Distribution:
- Create engaging digital content that resonates with our target audience, including blog posts, videos, infographics, and more.
- Develop SEO-optimized content for the website, ensuring alignment with product storytelling and brand voice.
- Craft targeted email marketing campaigns that drive conversion, incorporating personalized content and engaging visuals.
Content Performance & Optimization:
- Monitor and analyze content performance metrics to inform future content decisions.
- Apply insights from content performance data to optimize content for better engagement and results.
Required Experience, Qualifications, Skills and Knowledge:
- Bachelor's degree in Arts, Photography, Marketing, Communications, Journalism, or a related field.
- Proven experience in digital content management, preferably within the luxury or retail sectors.
- Knowledge of local and GCC agencies and studios.
- Strong understanding of social media platforms, email marketing, website content management, and omnichannel strategies.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Experience in managing influencer collaborations, content shoots, and creative production.
- Strong project management skills with the ability to handle multiple projects simultaneously.
Why Work with Us?
We offer a dynamic and inclusive work environment where creativity and passion are valued. Join us to shape narratives that inspire, engage, and reflect the essence of luxury at Damas Jewellery.
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