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SEO Strategy Lead

3 months ago

Dubai, Dubai, United Arab Emirates Metropolitan Premium Properties Full time
Position Overview

As the SEO Strategy Lead at Metropolitan Premium Properties, you will be responsible for crafting and executing innovative SEO strategies aimed at enhancing our online visibility and driving organic traffic to our websites.

Key Responsibilities
  • Formulate, execute, and oversee comprehensive SEO initiatives to elevate organic search rankings and attract visitors to our diverse online platforms.
  • Conduct in-depth keyword research and analysis to pinpoint opportunities for organic growth.
  • Perform regular SEO assessments to identify and rectify issues affecting search engine performance.
  • Enhance website content, meta tags, images, and other on-page elements to align with SEO best practices.
  • Focus on boosting the quantity of leads and qualified prospects from our websites across key markets.
  • Collaborate with the content team to ensure the integration of SEO best practices into the content development process.
  • Monitor and evaluate traffic and SEO performance using leading tools, providing transparent reporting for executive leadership.
  • Stay updated with the latest SEO trends, algorithm updates, and industry best practices to ensure ongoing optimization.
  • Develop and manage link-building initiatives to enhance domain authority and search rankings.
  • Deliver regular insights and reports on SEO performance, including traffic patterns, ranking fluctuations, lead generation, and return on investment.
  • Work closely with web developers to ensure the proper implementation of SEO best practices in newly developed code.
  • Design and implement strategies for optimizing both local and international SEO, taking into account linguistic and cultural variances across different markets.
  • Achieve first-page rankings for the top 50 keywords identified as most relevant for lead conversion.
  • Implement SEO optimization in multiple languages including English, Russian, Arabic, German, French, and Chinese.
  • Utilize and enhance all major SEO platforms such as Google SEO, Google Maps, Yandex SEO, Bing SEO, and others as per the established strategy.
Qualifications
  • 3-5 years of experience in developing and executing successful SEO strategies for both local and international websites.
  • Proven track record of increasing leads and qualified prospects from key markets.
  • Proficient in utilizing SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, and Ahrefs, along with techniques like keyword research and SEO auditing.
  • Ability to optimize content in multiple languages including English, Russian, Arabic, German, French, and Chinese.
  • Strong skills in monitoring, analyzing, and reporting on SEO performance and traffic trends using top-tier tools.
  • Experience collaborating with content creators to integrate SEO best practices into the content development process.