SEO Specialist

3 weeks ago

Dubai, Dubai, United Arab Emirates Blue Iris Software Trading LLC Full time
Job Summary:

We are seeking a highly skilled SEO Specialist to drive organic traffic and improve search engine rankings for our website. The ideal candidate will have a deep understanding of current SEO trends and best practices, as well as experience with keyword research, content optimization, and link-building strategies.

Key Responsibilities:
  • On-Page Optimization:
    • Conduct comprehensive keyword research and analysis to inform content strategies.
    • Optimize web pages for search engines, including title tags, meta descriptions, and headers.
    • Ensure proper implementation of structured data and schema markup.
    • Analyze and improve website architecture, internal linking, and user experience.
  • Off-Page Optimization:
    • Develop and execute link-building strategies to increase domain authority.
    • Build relationships with relevant websites and influencers to acquire quality backlinks.
    • Monitor and disavow harmful links that negatively impact search engine rankings.
  • Content Strategy:
    • Collaborate with content creators to ensure SEO best practices are followed in content creation.
    • Create, edit, and optimize content for blogs, landing pages, and other digital assets.
    • Analyze and recommend changes to improve content rankings on search engines.
  • Technical SEO:
    • Perform regular audits of the website to identify and resolve SEO issues.
    • Ensure that the website is properly indexed by search engines and follows best practices for mobile-first indexing.
    • Work with the development team to resolve technical SEO issues (e.g., page speed, redirects, crawl errors).
  • Analytics and Reporting:
    • Track and report on key SEO metrics (organic traffic, rankings, conversion rates, etc.).
    • Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to analyze website performance.
    • Provide actionable insights and recommendations based on data analysis.
  • Competitive Analysis:
    • Monitor and analyze competitors' SEO performance and strategies.
    • Stay updated with industry trends and implement new strategies to maintain a competitive edge.
Qualifications:
  • Proven experience in SEO, digital marketing, or a related field.
  • Deep understanding of search engine algorithms and ranking factors.
  • Experience with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.).
  • Proficiency in HTML, CSS, and basic web development is a plus.
  • Strong analytical skills with the ability to interpret data and metrics.
  • Excellent communication and collaboration skills.
Preferred Skills:
  • Knowledge of paid search (PPC) and other digital marketing channels.
  • Experience with content management systems (WordPress, Shopify, etc.).
  • Certification in Google Analytics, SEO, or related fields is a plus.

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