Social Media Strategist
4 weeks ago
We are seeking a highly skilled and creative Social Media Specialist to join our team at Talent Pal. As a key member of our marketing team, you will be responsible for developing and implementing effective social media strategies to elevate our brand presence.
Key Responsibilities:- Develop and curate high-quality, engaging, and relevant content for all social media platforms.
- Create visually appealing graphics, videos, and multimedia content to enhance user engagement.
- Write compelling and on-brand captions, posts, and messages.
- Develop and implement a comprehensive social media strategy aligned with our brand marketing goals and target audience.
- Identify and target key audiences to increase brand awareness and engagement.
- Plan and execute social media campaigns, including paid advertising strategies.
- Monitor, respond to, and engage with the online community across all social media channels.
- Manage customer inquiries, comments, and messages promptly and professionally.
- Foster positive relationships with followers and influencers to grow our brand's online presence.
- Track, analyze, and report on social media performance metrics, including engagement, reach, impressions, and conversion rates.
- Use insights to refine strategies and improve future campaigns.
- Monitor competitors and industry trends to keep our social media strategy relevant.
- Bachelor's degree in Marketing Communications or a related field.
- 5 years of experience as a Social Media Specialist or in a similar role.
- Proficient editing skills for refining content across various platforms.
- Experience in creative content creation, including copywriting, visual design, and video production.
- Proficiency in social media management tools.
- Strong knowledge of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills.
- Creativity and a keen eye for design.
- Ability to multitask, prioritize, and manage time effectively.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Experience with social media advertising (e.g., Facebook Ads, Instagram Ads).
- Knowledge of SEO and web traffic metrics.
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite).
- Familiarity with social media analytics and reporting tools.
- Ability to work independently and as part of a team.
- Strong organizational and project management skills.
Job Type: Full-time
Application Question(s):
- What social media platforms have you worked with most extensively?
- Have you managed social media accounts for brands in our industry? If yes, please provide examples.
- Can you provide examples of content you've created that achieved high engagement?
- How do you measure the success of your social media strategies?
- What key metrics do you track to measure social media performance?
- What social media management tools are you proficient in?
- How do you think your skills and experience will contribute to our brand's success on social media?
- Do you have a portfolio or links to social media accounts you've managed that we can review?
- What is your salary expectation?
- Will you be able to join us immediately?
Education:
- Bachelor's (Required)
Experience:
- Social Media Specialist: 5 years (Required)
Application Deadline: 30/09/2024
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