Social Media Strategist

4 weeks ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time
Job Title: Social Media Specialist

We are seeking a highly skilled and creative Social Media Specialist to join our team at Talent Pal. As a key member of our marketing team, you will be responsible for developing and implementing effective social media strategies to elevate our brand presence.

Key Responsibilities:
  • Develop and curate high-quality, engaging, and relevant content for all social media platforms.
  • Create visually appealing graphics, videos, and multimedia content to enhance user engagement.
  • Write compelling and on-brand captions, posts, and messages.
  • Develop and implement a comprehensive social media strategy aligned with our brand marketing goals and target audience.
  • Identify and target key audiences to increase brand awareness and engagement.
  • Plan and execute social media campaigns, including paid advertising strategies.
  • Monitor, respond to, and engage with the online community across all social media channels.
  • Manage customer inquiries, comments, and messages promptly and professionally.
  • Foster positive relationships with followers and influencers to grow our brand's online presence.
  • Track, analyze, and report on social media performance metrics, including engagement, reach, impressions, and conversion rates.
  • Use insights to refine strategies and improve future campaigns.
  • Monitor competitors and industry trends to keep our social media strategy relevant.
Requirements:
  • Bachelor's degree in Marketing Communications or a related field.
  • 5 years of experience as a Social Media Specialist or in a similar role.
  • Proficient editing skills for refining content across various platforms.
  • Experience in creative content creation, including copywriting, visual design, and video production.
  • Proficiency in social media management tools.
  • Strong knowledge of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills.
  • Creativity and a keen eye for design.
  • Ability to multitask, prioritize, and manage time effectively.
  • Analytical mindset with the ability to interpret data and make informed decisions.
Preferred Qualifications:
  • Experience with social media advertising (e.g., Facebook Ads, Instagram Ads).
  • Knowledge of SEO and web traffic metrics.
  • Experience with content creation tools (e.g., Canva, Adobe Creative Suite).
  • Familiarity with social media analytics and reporting tools.
  • Ability to work independently and as part of a team.
  • Strong organizational and project management skills.

Job Type: Full-time

Application Question(s):

  • What social media platforms have you worked with most extensively?
  • Have you managed social media accounts for brands in our industry? If yes, please provide examples.
  • Can you provide examples of content you've created that achieved high engagement?
  • How do you measure the success of your social media strategies?
  • What key metrics do you track to measure social media performance?
  • What social media management tools are you proficient in?
  • How do you think your skills and experience will contribute to our brand's success on social media?
  • Do you have a portfolio or links to social media accounts you've managed that we can review?
  • What is your salary expectation?
  • Will you be able to join us immediately?

Education:

  • Bachelor's (Required)

Experience:

  • Social Media Specialist: 5 years (Required)

Application Deadline: 30/09/2024



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