Digital Marketing Strategist

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Al Nahiya Group Full time
Job Summary

We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth for Al Nahiya Group. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, managing our online presence, and analyzing performance metrics to inform future marketing initiatives.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategy
    • Conduct market research and analyze industry trends to identify opportunities for growth and improvement
    • Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall business objectives
    • Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and search engine marketing
  • Manage Online Presence
    • Develop and maintain a strong online presence through our website, social media, and other digital channels
    • Ensure that all digital content is engaging, informative, and aligned with the company's brand and messaging
  • Measure and Analyze Performance
    • Track and analyze key performance metrics, including website traffic, engagement rates, and conversion rates
    • Use data and insights to inform future marketing initiatives and optimize digital marketing campaigns
  • Lead and Manage Team
    • Lead and manage a team of digital marketing professionals, providing guidance, support, and coaching as needed
    • Develop and implement training programs to ensure team members have the skills and knowledge needed to succeed in their roles
  • Stay Up-to-Date with Industry Trends
    • Stay current with the latest digital marketing trends, technologies, and best practices
    • Attend industry conferences, workshops, and webinars to stay informed and network with peers
Requirements
  • Minimum Qualifications
    • 7 years of experience in digital marketing, with a focus on strategy and leadership
    • Proven track record of success in developing and executing digital marketing campaigns that drive business growth
    • Strong understanding of digital marketing channels, including social media, email, and search engine marketing
  • Preferred Qualifications
    • Experience working in a museum or cultural institution
    • Fluency in Arabic, English, and French
    • Bachelor's degree in marketing, communication, public relations, or a related field


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