Search Marketing Expert

5 days ago


Dubai, Dubai, United Arab Emirates Amazon Full time
About Our Company
We are a global e-commerce leader that enables businesses and individuals to sell their products to customers around the world. Our marketing team plays a key role in driving sales growth through digital channels, and we are seeking a skilled Digital Marketing Manager to join our team.

The ideal candidate will have a strong understanding of web analytics concepts, including metric definitions, measurement methods, and standard reporting practices. They will also have experience working with web analytics tools like Adobe Analytics or Google Analytics, and be proficient in Excel or Tableau. They will be able to develop and execute various website tests to drive acquisition, engagement, and traffic improvements, as well as conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities.

The successful candidate will work closely with cross-functional teams to manage web analytics reporting and measurement, create dashboards for marketers, and execute A/B tests. They will also be responsible for developing and executing search marketing strategies to drive sales growth, working with development teams to address issues and/or recommend new tracking capabilities, and conducting in-depth analyses to refine our understanding of the search space and uncover optimization opportunities. Key responsibilities include:
  1. Developing and executing search marketing strategies to drive sales growth.
  2. Managing web analytics reporting and measurement, creating dashboards for marketers, and executing A/B tests.
  3. Working with development teams to address issues and/or recommend new tracking capabilities.
  4. Conducting in-depth analyses to refine our understanding of the search space and uncover optimization opportunities.


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