Marketing Insights Manager
4 days ago
About the Role:
We are seeking an experienced Digital Analytics Strategist to join our team at Americana Restaurants. This role involves collecting, analyzing, and interpreting data from various digital marketing platforms to inform strategic decision-making across our Middle East markets.
The successful candidate will work closely with the brand team to optimize marketing campaigns, identify trends, and provide actionable insights to enhance customer acquisition, retention, and engagement.
Data Collection and Analysis:
- Gather data from advertising platforms (e.g., Meta Ads Manager, Google Ads) and in-app analytics tools (e.g., CleverTap, Firebase)
- Clean and validate data sources to ensure integrity and accuracy
- Analyze campaign performance metrics such as ROAS, CTR, CAC, LTV, and conversion rates
Performance Reporting:
- Develop and maintain dashboards to track KPIs across campaigns and markets
- Provide detailed performance reports with insights and actionable recommendations
- Monitor trends in marketing data to identify opportunities for optimization
Campaign Optimization:
- Collaborate with Digital Marketing teams/agencies to optimize ad creatives, targeting, and bidding strategies based on data-driven insights
- Evaluate A/B tests and experiments to determine the effectiveness of marketing strategies
Cross-Market Analysis:
- Compare digital marketing performance across different markets to identify best practices and market-specific trends
- Benchmark performance against industry standards and competitors
Required Skills and Qualifications:
- Strong proficiency in SQL and Excel (pivot tables, macros); Python or R is a plus
- Understanding of digital marketing concepts (CPA, CLTV, Cohorts, CRM, Tracking, BI dashboards)
- Strong understanding of data analytics and customer segmentation
- Strong background in customer re-engagement and retention strategies
Benefits:
We offer a competitive salary package, opportunities for professional growth, and a dynamic work environment.
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