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Director of Fashion Marketing Initiatives

2 weeks ago

Dubai, Dubai, United Arab Emirates Peergrowth Consultancy Co. Full time

We are seeking an experienced Director of Fashion Marketing Initiatives to join our team at Peergrowth Consultancy Co. As a key member of our marketing department, you will be responsible for leading and driving the brand's marketing initiatives in the fashion industry.

About the Role:

This is an exciting opportunity to work with a dynamic and forward-thinking company in the fashion industry. You will have the chance to develop and implement marketing strategies, manage campaigns, and collaborate with cross-functional teams to achieve business objectives.

Responsibilities:
  1. Develop Marketing Strategies: Develop and execute innovative marketing strategies that drive business growth and enhance brand visibility.
  2. Manage Marketing Campaigns: Oversee end-to-end marketing campaigns, including digital, social media, influencer collaborations, and traditional advertising.
  3. Lead Cross-Functional Teams: Collaborate with designers, photographers, and content creators to ensure a cohesive brand identity.
  4. Enhance Online Presence: Enhance online presence through performance marketing, SEO, paid ads, and social media growth.
  5. Analyze Market Trends: Analyze market trends, customer behavior, and competitive landscape to refine strategies.
Requirements:
  1. Degree in Marketing: Bachelor's or Master's degree in Marketing, Business, or a related field.
  2. Experience in Fashion Marketing: 8 years of experience in fashion marketing with a proven track record in brand management.
  3. Understanding of Digital Marketing: Strong understanding of digital marketing, social media, and influencer marketing.