Director of Marketing and Brand Development
1 week ago
About Accor Hotels
We are a global leader in the hospitality industry, welcoming individuals from diverse backgrounds and cultures. Our mission is to provide a work environment that fosters growth, learning, and purpose. We strive to create a workplace where every chapter of your story is yours to write, and together, we can imagine tomorrow's hospitality.
Job Summary
The Director of Marketing and Brand Development will oversee the conception, execution, and dissemination of marketing strategies aimed at solidifying the hotel's brand presence. This role will identify and capitalize on marketing opportunities, nurture partnerships, and enhance brand recognition to drive incremental business growth.
Key Responsibilities
- Brand Management
- Develop and maintain a deep understanding of the brand's standards, DNA, and visual identity.
- Ensure brand compliance across all channels to grow the equity of the hotel and outlet brands.
- Manage the development and production of marketing collateral, both online and offline.
- Identify opportunities to expose the hotel and maximize revenue through sponsorships and partnerships.
- Drive the marketing and communication of the hotel's CSR commitments.
- Work with airline partners, card partners, and loyalty programs to maximize revenue and effectiveness.
- Summarize and assess activities on a quarterly basis.
- Meet annual production targets and update all relevant collaterals.
Requirements
To be successful in this role, you will need:
- Leadership Experience
- At least 10 years of related work experience in a hotel environment.
- Previous leadership experience within marketing is required.
- University/College degree in a related discipline is required.
- Excellent communication skills, both written and verbal, are essential.
- Strong interpersonal and problem-solving abilities are necessary.
- Good interpersonal skills with the ability to communicate with all levels of employees.
- Service-oriented with an eye for details.
- Ability to work effectively and contribute in a team.
- Good presentation and influencing skills.
- Multicultural awareness and ability to work with people from diverse cultures.
- Flexible and able to embrace and respond to change effectively.
- Ability to work independently and has good initiative under dynamic environments.
- Self-motivated and energetic.
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