Digital Marketing Specialist

1 month ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Binance Full time
About the Role

Binance is a leading global blockchain ecosystem and cryptocurrency infrastructure provider, offering a suite of financial products including the world's largest digital-asset exchange.

We're on a mission to accelerate cryptocurrency adoption and increase the freedom of money.

If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Key Responsibilities
  • Be a part of our central social media team, owning the social media strategy and responsible for account output, engagement, growth, and sentiment.
  • Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team.
  • Produce and edit high-quality, engaging, original content that can be used cross-platform.
  • Manage relationships with third-party creators, including project management, briefing, and feedback on deliverables.
  • Monitor and effectively leverage Reddit or other social media trends.
  • Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product, and other teams.
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance.
  • Analyze the social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
  • Engage and build communities through one-on-one as well as one-to-many conversations.
Requirements
  • 3+ years of experience in digital marketing or social media-related roles.
  • Ability to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces.
  • Knowledge and experience in using video to document a global event.
  • Proven success of creating high-performing content on Reddit.
  • Knowledge of Reddit trends and the best-performing content types.
  • Experience with getting creative within brand guidelines.
  • Video editing proficiency. Project management experience.
  • Keen sense of the crypto market in general.
  • A meme connoisseur.
  • A clear and concise style of communication, with a creative/fun spin when relevant.
  • Strong sense of responsibility. Self-motivated and results-oriented.
  • Remote and startup experience is a plus.
What We Offer
  • Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.
  • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.
  • Tackle fast-paced, challenging, and unique projects.
  • Work in a truly global organization, with international teams and a flat organizational structure.
  • Competitive salary and benefits.
  • Flexible working hours, remote-first, and casual work attire.

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