Marketing Manager- Health, Wealth

2 months ago

Dubai, United Arab Emirates Willis Towers Watson Full time

WTW has bold ambitions - we want to be the best company we can be for our colleagues and clients. We're a leading global people, risk, and capital company with the industry's most accomplished and aspiring talent. Join our HWC Marketing team if you want to work with inspiring people on exciting assignments and expand your career.

The role of Marketing Manager at WTW is two-fold to support the company's growth and revenue goals and protect and promote a consistent global brand. As trusted partners to the HWC segment, the marketing team functions as an integrated global team providing comprehensive support through well-planned and executed campaigns.

In this position, you will report to the Health, Wealth & Career (HWC) Marketing Lead for the International region, and support the broader segment marketing team with a focus project management and coordination of marketing tactics in support of a variety of marketing campaigns. To be effective, you will collaborate closely with marketing and business colleagues in an intellectually challenging, yet supportive environment.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

Responsibilities include but are not limited to:
Clients
- Project manage a variety of marketing campaigns that create follow-up opportunities/lead generation, including events and client conferences in the Middle East
- Ensure marketing activity data is managed for better targeting and to measure impact of activities
- Leverage smart data to segment campaigns and customize the client experience
- Produce engaging plans and deliverables for reports, infographics, videos, web presence, social media, PR, live events, etc.
- Contribute as part of a broader team but also able to operate independently; a self-starter
- Support marketing partners across a variety of marketing initiatives

Excellence and Innovation
- Use best practices and marketing tools
- Demonstrate digital media facility
- Be a WTW brand champion

People
- Build strong relationships across marketing and the company to execute marketing plans
- Work in ways that reflect our values of client focus, teamwork, integrity, respect and excellence
- Develop and update relevant marketing skills, including specialized areas (e.g., social media, product marketing, outbound marketing tools, webcasts, etc.)

Financial
- Respect hard dollar marketing budget for individual activities

Partner with business marketing colleagues to share analysis about the effectiveness of marketing activities

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