Associate, Business Marketing
3 months ago
Functional Responsibilities - Department Level:
Defining clear channels of Influence strategy (by market, by sector, by audience, etc.)
- Conduct a media mapping (traditional + digital) by country/audience/sector/ objective
- Map and define all key platforms for engagement
- Webinars, Events & Thought leadership
- Networking & Engagement: Advisory networks, associations, chambers, etc.
- Ambassador/KOL networks/relationships
Delivery of 360 promotion plan
- Identifying and engaging the right mix of:
1. ATL - PR, Social, Content Partnerships, Sponsorship, Brand Associations, Influencer Content, Website/Digital, Advertising, centralized content distribution
Delivery of digital and direct engagement material
- Developing and approving briefs
- Onboarding relevant external support
- Detailed review, analysis and recommendations for digital platforms/unified content strategy
- Development and collation of available data points and Identification of gaps
- Delivery and onwerrship of all material, ecsytems and period strategic evaluation
Create a master Dubai brand position
- Centre on a core/singular point of differentiation we want Dubai to be known for i.e. global gateway, city of the future, ease of business
- Speak with recent Dubai relocators on what was key USPs in their decision
- Research/current brand perception review
Functional Responsibilities - Role Level:
- Support delivery of business promtion strategy approach, including development, delivery and amplification, incuding identifying, scoping and bringing on the right partners to deliver against the objectives.
- Assist delivery of roadshows, event activations, investor/Media FAMs, virtual webinars, and other engagement relevant activities.
- Help manage leads generated and update into CRM system and track and esclate accordingly to ensure closure.
- Support management of key strategic comms and investor relations firms in markets to define and deliver the engagement programmes.
- Aid development of presentations and communication material to support the negotiations with governmental and private entities during the development of new business set-up products.
- Help manage the activities for business promotions, decide on target companies/ markets and unique selling points to be marketed.
- Conceptulaise and deliver roadshows, meet with target companies and conduct low to medium complexity presentations to promote Dubai as a preferred regional hub/ headquarters location.
- Work closely with various internal teams to identify, troubleshoot and resolve campaign fulfillment & delivery issues and to ensure successful implementation of partnerships and to achieve successful outcomes in marketing and communications, research, monitoring and evaluation.
- Keep organized records of business marketing, campaigns & partnerships metrics and results of past campaigns.
- Update the DET’s database systems in order to maintain a tracker for the team to access.
**Qualifications**
Bachelor's Degree in Marketing or a related field
Your Personal Data will be handled as per Dubai Tourism’s Employee and Job Applicant Privacy Policy, Kindly ensure to read the policy before applying.
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