Marketer
3 days ago
**Job Description: Marketing Specialist - Prime Wellness Training Institute**
**Position**: Marketing Specialist
**Location**: Dubai, UAE
**Reports To**: General Manager
**Overview**:
**Key Responsibilities**:
- **Strategic Planning and Execution**:
- Develop and implement comprehensive marketing strategies to enhance brand visibility and increase enrollment across all courses.
- Identify and analyze market trends to optimize promotional efforts and target the right audience effectively.
- Monitor and report on campaign performance to ensure alignment with business objectives.
- **Digital Marketing**:
- Create engaging and high-quality content for digital campaigns, website, and social media posts.
- Optimize marketing spend through analytics-driven decisions.
- **Event and Partnership Marketing**:
- Plan and execute promotional activities at healthcare events, conferences, and trade shows to showcase accredited courses such as BLS, ACLS, PALS, First Aid, and others.
- Establish partnerships with hospitals, healthcare organizations, and corporate clients to promote tailored training solutions.
- **Direct Marketing**:
- Conduct **phone marketing** to reach prospective clients, answer inquiries, and promote courses effectively.
- Implement **foot marketing** strategies by visiting hospitals, clinics, and healthcare organizations to engage directly with potential clients and distribute promotional materials.
- Build and nurture strong relationships with prospective and existing clients through personal interactions and follow-ups.
- **Negotiation and Relationship Building**:
- Utilize **strong negotiation skills** to secure partnerships, promotional opportunities, and favorable agreements with clients and stakeholders.
- Collaborate with the sales team to address customer inquiries, ensuring a seamless customer experience.
- **Brand Management**:
- Maintain a consistent and professional brand image across all marketing materials and communication.
- Lead the design and production of brochures, flyers, and other promotional materials.
- **Market Research and Analysis**:
- Conduct competitive analysis to identify opportunities for differentiation.
- Gather feedback from students and clients to improve marketing strategies and course offerings.
**Qualifications and Skills**:
- **Education**: Bachelor’s degree in Marketing, Business Administration, or a related field.
- **Experience**: Minimum of 3-5 years in marketing, preferably within the healthcare training or education sector.
- **Industry Knowledge**: Familiarity with medical and healthcare training, including certifications like BLS, ACLS, PALS, and KHDA-accredited programs.
- **Technical Skills**:
- Proficient in digital marketing tools (Google Ads, Analytics, social media platforms).
- Experience with CRM systems and marketing automation tools.
- Strong graphic design skills (Adobe Creative Suite or Canva) are a plus.
- **Communication**: Exceptional written and verbal communication skills in English; knowledge of Arabic is a strong advantage.
- **Personal Attributes**:
- **Negotiation skills** with a proven track record in closing deals and securing partnerships.
- Proactive and creative thinker with excellent organizational and multitasking abilities.
- Comfortable conducting **phone and foot marketing** activities to generate leads and build relationships.
**Why Join Us?**
- Work with a passionate team dedicated to improving healthcare training standards.
- Opportunity to innovate and lead impactful marketing initiatives.
- Competitive salary package and benefits.
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (required)
**Experience**:
- Marketing: 4 years (required)
**Language**:
- english (required)
- Arabic (preferred)
**Location**:
- Dubai (preferred)
Willingness to travel:
- 25% (preferred)
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