Data Strategy

2 months ago

Dubai, United Arab Emirates Unilever Full time

**Role Title**:Data Strategy & Partnerships Lead
- Arabia

**Location**:Dubai

**About the Role**

As the Data Strategy & Partnerships Lead, you will play a crucial role within the Arabia DMC, focusing on scaling, enriching and activating consumer and shopper data. Your primary responsibility will be to create relevant strategies for the acquisition of high-quality DAD data and continuously enrich and activate DID data. You will be responsible to synchronize data efforts with brand, media, and content teams to deliver relevant, personalized, and real-time optimized communications to our consumers.

As a 1 UL, data strategy expert, you will not only drive data maturity with key partners (media & retailers) in Arabia but also be the go-to expert to upskill the Arabia marketing organisation in deriving business value and growth from first party data.

**Key Responsibilities**

**Driving acquisition & scale for first party data in Arabia**: Lead enterprise and brand level data acquisition strategies and execution across BGs.
- Work in close partnership with brand teams to develop audience strategies and identify (DAD) data collection opportunities within key upcoming campaigns.
- Craft a strong, aligned activation plan to utilize data at scale to deliver relevant and personalized communication to consumers, optimizing it in real-time across the entire marketing funnel.
- Drive growth and maximize the return on investment (ROI) of digital media through data-driven strategies.
- Regularly monitor and optimize performance of 1P segments in media campaigns.

**DMP and Audience Management**: lead the media agency in executing operational excellence and oversee the following tasks:

- Regularly optimize and enhance tagging and trait creation to ensure 100% campaigns including lower funnel campaigns are 100% tagged.
- Create, enrich and lead monthly mapping of traits to new segments and ensure volumes are intact for re-use.

**Leverage Data for Targeted communications**: Utilize data at scale to deliver relevant and personalized communication to consumers, optimizing it in real-time across the entire marketing funnel.
- Drive growth and maximize ROAS of digital media through 1P data utilisation.
- Regularly track and monitor performance of 1P data in campaigns.
- Plan and execute personalise 1-1 campaigns across priority brands and audience segments.

**Leading Data Partnerships**: drive data sharing from priority retailers and leverage shopper insights. Improve retailer Data maturity in Arabia.
- Work closely with retailers to drive data partnerships by leveraging best use of available and new to market technologies.
- Collaborate with marketing technology partners to create high value always on-data /CRM programs

**Skills & Experience**

If you are a highly motivated individual with a deep understanding of data-driven marketing, a passion for technology, and the ability to foster strategic partnerships, this will be the perfect opportunity for you. This role offers an exciting opportunity to drive innovation, optimize consumer experiences, and contribute to the continued growth and success of our organization.
- Demonstrable experience in ad operations, digital media buying, or similar roles within the digital marketing and advertising domain.
- Passion for technology and data, with a high level of tech savviness.
- Familiarity with DMPs, ad servers, content verification technologies, DSPs, data partners, and clean rooms.
- Strong analytical mindset with meticulous attention to detail.
- Effective communicator with an ability to influence campaign strategies and lead upskilling and coaching programs for peers.
- Excellent organizational abilities to handle multiple tasks and prioritize effectively.
- A keen external orientation keeping abreast of new digital and data developments.

  • Project Manager Strategy Consulting

    2 months ago

    dubai, United Arab Emirates Roland Berger Strategy Consultants Full time

    Job DescriptionThe Industrials Platform is home to our global industrial activities ranging from automotive and robotics to chemicals and raw materials. Seven Global Client teams together make up the platform: Passenger Car OEMs, Commercial Vehicles, Auto Suppliers, Capital Goods, Aerospace & Defense, Materials & Process Industries, and Electrics &...

  • Executive Project Management | SCENT STRATEGY Dubai

    1 month ago

    dubai, United Arab Emirates SCENT STRATEGY · Full time

    Executive Project Management | SCENT STRATEGY DubaiSCENT STRATEGY is an award-winning space scenting boutique agency, trusted by many government bodies, malls, hotels, major real estate brands and leading retail groups.Executive Project Management | SCENT STRATEGY Dubai | Apply NowEssential Duties And ResponsibilitiesProject Planning & Execution:Develop...

  • Executive Project Management | SCENT STRATEGY Dubai

    3 weeks ago

    dubai, United Arab Emirates SCENT STRATEGY · Full time

    Executive Project Management | SCENT STRATEGY DubaiSCENT STRATEGY is an award-winning space scenting boutique agency, trusted by many government bodies, malls, hotels, major real estate brands and leading retail groups.Executive Project Management | SCENT STRATEGY Dubai | Apply NowEssential Duties And ResponsibilitiesProject Planning & Execution:Develop...

  • Project Manager Strategy Consulting

    1 week ago

    Dubai, Dubai, United Arab Emirates Roland Berger Strategy Consultants Full time

    Job DescriptionThe Industrials Platform is home to our global industrial activities ranging from automotive and robotics to chemicals and raw materials.Seven Global Client teams together make up the platform: Passenger Car OEMs, Commercial Vehicles, Auto Suppliers, Capital Goods, Aerospace & Defense, Materials & Process Industries, and Electrics &...

  • Data Strategy Consultant

    3 weeks ago

    Dubai, United Arab Emirates Capco Full time

    **Data Strategy Consultant** **ABOUT US** Capco is global technology and business consultancy with a focus on the financial services sector. We are passionate about helping our clients succeed in an ever-changing industry, combining innovative thinking with unique expert know-how. The solutions we offer our customers every day are as diverse as our...

  • Data Strategy Consultant

    1 week ago

    Dubai, Dubai, United Arab Emirates Capco Full time

    Data Strategy ConsultantABOUT USCapco is global technology and business consultancy with a focus on the financial services sector. We are passionate about helping our clients succeed in an ever-changing industry, combining innovative thinking with unique expert know-how. The solutions we offer our customers every day are as diverse as our employees._ We...

  • Data Strategy Consultant

    2 months ago

    dubai, United Arab Emirates Capco Full time

    Data Strategy ConsultantJoining Capco means joining an organization that is committed to an inclusive working environment where you’re encouraged to #BeYourselfAtWork. We celebrate individuality and recognize that diversity and inclusion, in all forms, is critical to success. It’s important to us that we recruit and develop as diverse a range of talent...

  • Data Strategy Consultant

    3 weeks ago

    dubai, United Arab Emirates Capco Full time

    Data Strategy ConsultantJoining Capco means joining an organization that is committed to an inclusive working environment where you’re encouraged to #BeYourselfAtWork. We celebrate individuality and recognize that diversity and inclusion, in all forms, is critical to success. It’s important to us that we recruit and develop as diverse a range of talent...

  • Data Strategy Consultant

    1 week ago

    Dubai, Dubai, United Arab Emirates Capco Full time

    Data Strategy ConsultantJoining Capco means joining an organization that is committed to an inclusive working environment where you're encouraged to #BeYourselfAtWork. We celebrate individuality and recognize that diversity and inclusion, in all forms, is critical to success. It's important to us that we recruit and develop as diverse a range of talent as we...

  • Data Strategy

    1 month ago

    dubai, United Arab Emirates Tandemsearch Full time

    Data Strategy Senior Manager – Data Analytics & Governance – BankingExciting opportunity for a Data Strategy Manager to work closely with and support the Chief Data Officer building out a new analytics centre of excellence.This is a permanent role paying ~45k AED p/m + bonus + benefits and we are open to candidates in the UAE region or those looking to...

  • Data Strategy

    3 weeks ago

    dubai, United Arab Emirates Tandemsearch Full time

    Data Strategy Senior Manager – Data Analytics & Governance – BankingExciting opportunity for a Data Strategy Manager to work closely with and support the Chief Data Officer building out a new analytics centre of excellence.This is a permanent role paying ~45k AED p/m + bonus + benefits and we are open to candidates in the UAE region or those looking to...

  • Data Strategy Senior Manager

    1 month ago

    dubai, United Arab Emirates Tandem Search Full time

    Data Strategy Senior Manager – Data Analytics & Governance – Banking Exciting opportunity for a Data Strategy Manager to work closely with the Chief Data Officer building out a new analytics centre of excellence. This is a permanent role paying ~45k AED p/m + bonus + benefits and we are open to candidates in the UAE region or those looking to relocate....

  • Data Strategy Senior Manager

    3 weeks ago

    dubai, United Arab Emirates Tandem Search Full time

    Data Strategy Senior Manager – Data Analytics & Governance – Banking Exciting opportunity for a Data Strategy Manager to work closely with the Chief Data Officer building out a new analytics centre of excellence. This is a permanent role paying ~45k AED p/m + bonus + benefits and we are open to candidates in the UAE region or those looking to relocate....

  • Data Strategy Senior Manager – Data Analytics

    1 week ago

    Dubai, Dubai, United Arab Emirates Tandem Search Full time

    Data Strategy Senior Manager – Data Analytics & Governance – BankingData Strategy Senior Manager – Data Analytics & Governance – Banking Tandem SearchDubai, United Arab EmiratesPosted 1 day agoIn-Office JobPermanentAED40k - AED50kExciting opportunity for a Data Strategy Manager to work closely with and support the Chief Data Officer building out a...

  • Data & Analytics Strategy Manager

    2 weeks ago

    Dubai, United Arab Emirates Dentsu Aegis Network Full time

    The purpose of this role is to execute the approach and strategies outlined by senior leadership, lead and manage day to day work, and manage the day-to-day communication with clients. Job Title: Data & Analytics Strategy Manager **Job Description**: Key responsibilities: - Manages project tasks, timelines, and deliverables; anticipates project risk and...

  • Data & Audience Strategy Manager

    1 week ago

    Dubai, United Arab Emirates Beiersdorf Middle East FZCO (Dubai) Full time

    At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our...

  • Digital and Data Strategy Consultant

    4 weeks ago

    dubai, United Arab Emirates Adxpconsult Full time

    Digital Strategy and Data consultant will collaborate with multiple business and IT stakeholders within the target enterprise. Digital strategy and Data consultants are expected to create very good relationships with the client in order to ensure building trust to deliver continuous potential business value propositions . The consultant will lead the process...

  • Digital and Data Strategy Consultant

    3 weeks ago

    dubai, United Arab Emirates Adxpconsult Full time

    Digital Strategy and Data consultant will collaborate with multiple business and IT stakeholders within the target enterprise. Digital strategy and Data consultants are expected to create very good relationships with the client in order to ensure building trust to deliver continuous potential business value propositions . The consultant will lead the process...

  • Digital and Data Strategy Consultant

    1 week ago

    Dubai, Dubai, United Arab Emirates Adxpconsult Full time

    Digital Strategy and Data consultant will collaborate with multiple business and IT stakeholders within the target enterprise. Digital strategy and Data consultants are expected to create very good relationships with the client in order to ensure building trust to deliver continuous potential business value propositions . The consultant will lead the process...

  • Data & Audience Strategy Manager

    1 week ago

    Dubai, Dubai, United Arab Emirates Beiersdorf Middle East FZCO (Dubai) Full time

    At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our...