Digital Marketing Executive
5 months ago
**KEY RESPONSIBILITIES**:
- Your primary responsibilities encompasses:
- Google Ads Campaign Management
- Search Engine Optimization
- Meta Advertising
- WhatsApp Marketing
- Graphic Design
- Manage Ads campaigns targeting the B2C market segment to result in increased revenue for the company.
- Monitored campaign performance
- Implemented AB Testing Method to improve ROAS
- Create visually appealing content for a comprehensive marketing approach
- Engaging with the audience to foster guest loyalty
**OTHER RESPONSIBILITIES**:
- Upload hotel information/pictures/videos/rates/allotment/promotion online
- Communicate with hotel reservation team
- To upload rate/package to contracted website
- Ensure maximum profitability through online channel
- To be up-to-date on hotel's products knowledge
- Understanding of B2B/B2C - wholesale system
- Ensure rate parity among OTA channels
- Do market survey, analysis of competitors
**Requirements**:
- Degree in information technology and/or digital marketing.
- Demonstrable experience as an Digital Marketing Executive.
- Knowledgeable about guest preferences, particularly as these relate to Digital Marketing.
- Unrivaled organizational, teamwork, and quality assurance skills.
- Phenomenal market research skills.
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