Digital Marketing Executive
2 months ago
Atlas Group of Institutions is a renowned educational establishment dedicated to providing high-quality education and fostering a dynamic learning environment. Our mission is to equip students with the skills and knowledge necessary to excel in their chosen fields. We are looking for a creative and driven Digital Marketing Specialist to join our team and contribute to our digital marketing efforts.
**Key Responsibilities**:
**Campaign Management**:
- Develop, implement, and manage marketing campaigns that promote the institution and its courses.
- Optimize marketing campaigns to improve ROI, using data and analytics to guide decision-making.
**Content Creation**:
- Collaborate with the content team to ensure consistency and quality across all digital content.
**SEO & SEM**:
- Manage the institution’s website and optimize it for search engines to improve its ranking.
**Social Media Management**:
- Develop and execute a social media strategy to increase visibility and engagement.
- Monitor and analyze the performance of social media campaigns and adjust strategies as needed.
**Analytics and Reporting**:
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Use analytical tools to track and report on the effectiveness of campaigns and initiatives.
**Collaboration**:
- Work closely with the sales team, as well as other departments, to ensure cohesive branding and messaging.
- Coordinate with external agencies and freelancers as necessary.
**Innovation and Trends**:
- Stay up-to-date with the latest digital marketing trends and technologies.
- Recommend new strategies and technologies to improve digital marketing efforts.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-4 years of experience in digital marketing.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent verbal and written communication skills.
- Creative and innovative mindset.
**Preferred Qualifications**:
- Experience in the education sector or a similar industry.
- Certification in Google Analytics and/or Google AdWords.
- Proficiency in HTML, CSS, and JavaScript development and constraints.
**Job Types**: Full-time, Permanent
**Experience**:
- digital marketing: 2 years (preferred)
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