Commercial Marketing Manager

1 month ago

Dubai, United Arab Emirates Informa Markets Full time

**Company Description**
Informa is one of the world’s leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
**Job Description** Summary**

**Job Purpose**
To design and deliver successful marketing campaigns to A.) Generate high marketing qualified leads (MQLs) for the Healthcare portfolio’s Media and Marketing services; B.) Generate new inbound data for the portfolio to be nurtured down the funnel; C.) Support the conversion of new data to MQLs for show brands; D) Develop the Informa Markets Healthcare brand (umbrella/anchor for events, content, and MMS products)

**Job Accountabilities**

**Key Performance Indicators**
- Delivery of marketing campaigns in line with business and product objectives
- Adherence to timelines and budgets
- Marketing KPI reports
- Growth and development of Known, Engaged and Marketable audiences & MQL targets- Revenue targets for Media & Marketing services
- Team development and progression
- Successful collaboration with event marketing teams

**Main Duties & Responsibilities**

**Team Management**
- Line-manage 1 or more marketing executives working across a range of media products or events (exhibitions, digital, magazines, awards, conferences)
- Provide guidance, feedback, and inspiration to line reports
- Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
- Ensure adoption and optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient
- Reflect the high-performance culture of the marketing team

**Analysis & Insights**
- Monitor campaign performance and produce monthly MQL reports including the changes you will make to campaign execution based on data insights
- Share relevant insights with sales and event teams to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (ensuring accurate, tagged data is collected and standardised across all your lead generation activities)
- Work with internal teams to ensure data governance and data management policies are adhered to
- Use recommended campaign analytics dashboards daily to monitor performance
- Build a culture of testing and metrics-driven decision-making in the team
- Share case studies with marketers within the team, division, and wider Informa Markets

**Planning & Campaign Management**
- Strategically promote Informa Markets Healthcare (IMH) and its products to deliver the highest quality, qualified leads to our commercial teams
- Promote Media and Marketing Services to exhibitors and lapsed sales leads using lead-nurturing tactics
- Collaborate with show marketing teams to support growth with in-bound lead generation for increased event MQLs
- Analyse and measure the effectiveness of existing campaigns
- Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Develop demand-gen marketing budgets in line with plans and maintain budget trackers
- Appoint and manage external suppliers where required
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
- Optimise spend across marketing channels
- Build and lead relevant website strategies to maximise relevant traffic and conversion to lead generation activities

**Marketing Execution**
- Identify target universe and key segments within target universe
- Collaborate with Content teams to develop collateral for awareness campaigns
- Write copy to reach, engage and convert potential exhibiting universe into warm leads
- Use of CRO to optimise your online activity consistently
- Monitor and adjust digital marketing activity based on performance metrics
- Consistent testing of campaign tactics and share learnings

**Qualifications** Minimum Education Level**
- Educated to degree level or equivalent

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