Performance & Brand Media Manager

2 weeks ago

Dubai, United Arab Emirates Nissan Full time

Job Title:
**Performance & Brand Media Manager**

Department:
**Marketing**

Function:
**Infiniti**

Legal Entity:
**Infiniti**

**Location**:
**Dubai**

Type of contract:
**Manager, EVP-6**

Direct Manager:
**DGM Marketing**

**Mission & Main Objectives**
- To lead Media strategy on a brand and performance level; driving innovation, brand elevation and first-class paid-media customer journeys.
- To Guide the Retail Advertising & SM Media Section Manager is their role

**Main tasks and responsibilities (Including team management if any)**:

- Brand
- Development of media launch strategy in line with BP per nameplate
- Car line launch/sustain Investment
- Experiential/Activation Investment
- Aftersales/ CPOV Investment
- Development of clear KPI's in line with OAO reporting
- Performance
- Clear understanding of all Digital Media Channels: SEM, Programmatic-buy, Digital, Social, Video
- Development of clear performance media strategy inline with BP per name plate
- Development of clear KPI's in line with purchase funnel expectation to support retail sales target
- Work closely with NSC's to ensure lower funnel ROI in line with Performance strategy
- Manage and drive the CDP to ensure proper delivery of ROI
- Drive media efficiencies and improve overall performance
- Needs to have a strong understanding of ad technologies and be able to drive innovation in ad-tech and performance media.
- Retail Marketing:

- Be the main point of contact for all retail communication.
- Drive and align strategy and calendar of activities with all local NSCs to maximise brand and business performance on both ATL and Tactical fronts.
- Clear understanding of all NSC marketing campaigns, all retail offers and KPIs.
- Regular tracking of NSC campaign performance towards leads, footfall and sales.
- Ensure integrated approach to INFINITI Middle East/NSC communications and streamlining NSC marketing plans ensuring an alignment with OEM
- Continuous coordination, approval, support and governance of NSC Marketing Activities.
- Ensure all NSC campaigns are in-line with INFINITI brand guidelines.
- Ensure all media plans are being sent to the regional office, provide support and recommendation on the right media channel selection in line with the campaign objective.
- Assist in optimizing NSC campaigns to deliver higher quality leads.
- Conduct weekly calls with all markets to track performance and understand market-specific performance on leads, footfall and sales.
- Provide action plans to course-correct if necessary.
- Conduct market visits and competitor showroom visits to have a comprehensive understanding of NSC campaigns vs. competitors.
- Work with NSCs on Adhoc Projects to promote sustained profitability at NSC; e.g. Run-Out / Recovery plans, local activations.
- Ensure cross functional governance and synergies with Sales, Product, After Sales, DND and other departments.
- Drive regular reviews with the markets to drive performance and alignment with the regional office i.e. Regional Marketing updates, regular status calls with the NSCs...
- Develop Brochures for the full car-line up as per SOS dates together with agencies, product and global teams.
- Other
- Manage the media agency relationship
- Manage the NSC relationships
- Share monthly Media strategy NSC's and align on holistic media strategies
- Manage media budget in line with BP
- Work cross functionaly with the sales organization to ensure that any optimization to the plan is done proactively vs reactively
- Work closely with Aftersales/ CPOV to develop campaigns and support growth of the disciplines.
- Work closely with the CRM & CX team to ensure alignment on optimization of investment to customers
- Regular and ad-hoc reporting to management & global stakeholders
- People
- Work closely with Creative/ Media retail & social section manager to ensure delivery of KPI's in line with the Brand and Performance
- Work closely on developing clear and quantifiable KPI's in line with the team members career development plan.
- Work closely in supporting and mentoring the team member to ensure their success in their respective role
- Budget
- Responsible for handling all media FMI budget & reporting
- Ensuring spends are in-line with BP targets

**BACKGROUND & SKILLS REQUIRED**
- 5-8 yrs experience
- Experience in the Middle East
- Experience in Automotive
- Previous experience in Media Agencies is a plus
- MS Office, mainly PPT & Excel (advance)
- Knowledge of SEM, Programmatic, Social Media, Customer Data Platform, Dynamic Creative Optimization
- Results-oriented
- Strategic thinking
- Problem-solver
- Confidently manage multiple stakeholders
- Ability to explain complex media strategies to internal & external partners.
- Presentation skills
- Ability to manage a team

**Minimum Education**

University degree in Marketing / Communications

**Language Requirements**

Fluent in Business English/ Arabic

Dubai United Arab Emirates

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