Account Manager, PR
2 weeks ago
Who We Are:
160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more.
Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
What You'll Do:
- The Account Manager will play a critical role in a 160/90 team working for a major client on their Global Partnerships portfolio. You will be working with an international business operating in multiple markets who has interests across Sailing, Tennis and Formula One and a number of other regionally focussed properties. The Account Manager will form part of the Communications function across the client account and work collaboratively within an integrated client team including Partnerships, Creative and Strategy that spans 160over90’s London and New York offices.
Key Responsibilities Include But Are Not Limited To:
- Form a key part of the 160over90 team delivering global media relations including press office, proactive story and content development, hosting, event management content creation, and thought leadership and hosting media at events.- Collaborate with client’s agency network to implement a seamless and integrated communications strategy that brings the global partnerships to life- Build and maintain strong relationships and regular dialogue with relevant rights holders, ambassadors and key stakeholders across the clients’ sport partnership portfolio- Meticulously map and plan against available partnership assets to support the development of content strategies and media amplification plans- Collate, filter and organise all communications requests from client and relevant parties so they can be channeled through to rights holders and ambassadors as appropriate- Act as part of the on-the-ground comms team to support media management and amplification at all events where agency staff is needed- Support client’s in-house comms team to develop strategy and plans in key client markets around the world- Draft media materials and toolkits for implementation by global and regional client teams and agencies (inc. 160over90)- Build, maintain and update media lists mapped against the client’s key regions and properties- Maintain excellent relationships with key journalists on an ongoing basis- Work with client and agency partners to create sport partnership content, incentives and opportunities for purposes of internal communication and employee engagement- Maintain robust evaluation and reporting practices to measure sport partnerships communications performance
You Will Have The Following Strengths:
- Relevant agency, client-based experience across PR and Communications- Specific experience in amplifying sport partnerships; working closely with rights holders and ambassadors- Knowledge and expertise across a variety of sports
We'd Also Love If You Have This:
- Understanding of how to build a client relationship and understand their business needs- Excellent writing and grammar with an ability to draft short project plans, content calendars, press releases and media alerts- Ability to effectively manage and delegate whilst demonstrating clear and concise upward reporting- In-depth knowledge and network of sport media and journalists- Natural communication skills to work within a dynamic agency team- Ability to offer creative ideas that deliver against earned and owned channel objectives- Strong understanding of digital with experience of executing against social objectives- Clear understanding and experience of the creator landscape across lifestyle, music, sports and entertainment (paid and contra)- Ability to benchmark and interpret learnings from traditional and digital evaluation metrics - circulation, reach, DUU’s, sentiment, messaging integration, engagement rate, completion rate, CPV etc- Organised and detail oriented in a fast-paced, client service environment- Up-to-date knowledge of industry trends and best practices- Excellent time management, written and oral communication
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