Brands Engagement Marketing Executive

2 months ago


UAE, United Arab Emirates Alshaya Full time

**Brands Engagement Marketing Executive - Aura - Strategy & Digital - UAE**:
Job Number:
4388839

Work type:
Permanent - Full Time

**Location**:
UAE

Categories:
Mid-Senior Level

**Brands Engagement Executive**

**Role Profile**
- Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
- Showcase and help brands understand the value of data
- Design, configure, test, and quality assure offers and rewards to optimize user experience
- Maintain high standards of Arabic content quality and alignment with market trends.
- Keep abreast of loyalty programme competitor activities by division
- Share results and performance of key campaigns and engagements with brands
- Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
- Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities

**Key Performance Areas**
- Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level
- Foster great relationship with brand partners
- Promote customer engagement through Customer Loyalty Offers and Rewards
- Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
- Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
- Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
- Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
- Adopting and helping brands adopt new processes and best practice standards
- Supporting the adoption of brand guidelines across the business

**Skills Required**:
**Essential**
- Ability to work with internal and external stakeholders on multiple deliverables
- Think both creative and strategically, translating into marketing campaigns
- Proactive with organizational skills
- Detailed oriented with strong inter-personal skills
- Good problem-solving and a logical approach to work
- Excellent communicator (written and verbal); AR is preferred
- Team working

**Experience**
- 3+ years direct experience in Marketing or Brand Planning
- Experience within Fashion / Beauty/ Wellness / Food industry
- Planning, executing and delivering Marketing Campaigns
- Expert user of MS Office: Excel, Word, PowerPoint

**Advertised**: 09 Oct 2024 Arabian Standard Time
**Applications close**: 08 Nov 2024 Arabian Standard Time

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