Marketing Executive

4 weeks ago

Dubai, United Arab Emirates SO Uptown Dubai Full time

Company Description
- SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury._

**Job Description**:
This position executes holistic on-property and digital marketing across paid, owned and earned channels including collaterals, websites, newsletters, social media, third party e-commerce channels and GDS. Promote awareness of holistic brand image internally and externally, and establish a positive online presence for the hotel including all aspects of the business (rooms, events, restaurants & bars) by integrating outlet-specific and brand messaging in a compelling and valuable way.

KEY RESPONSIBILITIES

On-property & Digital Marketing
- Overall accountability for content across hotels’ websites and channels as per brand standards using corporate designed CMS and digital services
- Develop marketing materials and assemble information packages (e.g., brochures, promotional materials, maps, etc.) for promotional events, property tours, and conferences
- Manage marketing calendar, monthly and quarterly marketing reports
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications
- Plan and execute cluster digital marketing campaigns based on hotels’ marketing calendar either with external agency and/or Ennismore/Accor support. Work hand on had with Digital Marketing Agency, monitoring performance and set KPIs.
- Work on the e-newsletter distribution, including hotel managed and Ennismore/Accor managed platforms
- Responsible for integration and implementation of tools & systems
- Work with other departments to plan and execute all necessary marketing initiatives aligned with marketing calendars of outlets including restaurants, bars and spa, in activation of all efforts and initiatives
- Liaise with ENNISMORE Brand Office on all required graphic design to ensure all marketing material is on brand and signed off
- Organize F&B and Events photoshoot and video shooting for marketing and social assets working with external contents creators

Distribution Channels
- Build, audit, enhance and maintain all domestic and international OTA websites with up-to-date information and on-brand messaging by managing extranet
- Conduct production review, content management, offer strategies for domestic and international Online Travel Agencies
- Support Revenue team in leveraging Best Rate Guarantee across all channels supporting direct bookings to Ennismore/Accor websites to drive result in better revenues and stronger guest loyalty
- Provide support in developing assets to drive all e-commerce channel (CRS, GDS, Tour Operators & 3rd Party Sites) performance against desired contribution targets under guidance from managers

Research & Analysis
- Use of available tools to conduct regular research and analysis of cluster digital marketing performance: Ennismore/Accor MDS, Google (AdWords, Analytics, Trends), Sprinklr, CISION, etc.
- Keep abreast with news, updates, new trends in the Hospitality & Tourism industry to develop and optimize online marketing strategies

Social Media Management
- Work closely with external social media agency and provide necessary information and assets for efficient and effective social media planning and execution (Facebook, Instagram)
- Overview the monthly report and update statistics on performance spreadsheet to report to brand team
- Research new technology and industry best practices and implement where applicable

Distribution Channels
- Support Revenue team in leveraging Best Price Guarantee across all channels supporting direct bookings to brand websites that will result in better revenues and stronger guest loyalty.
- Provide support in developing assets to drive all e-commerce channel (CRS, GDS, Internet, Tour Operators & 3rd Party Sites) performance against desired contribution targets.
- Identify marketing opportunities with all Online Travel Agents.

At SO/ Uptown Dubai we do more than just deliver a service. We endeavour to think big, go beyond expectation to make a positive impact that creates an unforgettable experience for our guests and our teams. We’re all expected to show initiative, empowerment and willingness to provide a wide range of services that guide guests throughout their stay at SO/. Whether it is to address guests’ enquiries, preparing reports, operations or just sharing with a guest what is hot in Uptown, from a guest’s perspective every exchange should feel seamless and effortless.

At all levels and positions within our organization, our success is incumbent on a set of behaviours each of us are committed to. These include adhering to company policies and procedures, maintaining confidentiality, protecting company assets, and upholding quality standards. Because we’re an avant-garde and stylish brand, we’re also passionate

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