Portfolio Manager-gcc

3 weeks ago

Dubai, United Arab Emirates Julphar Full time

Job Title: Portfolio Manager-GCC Division: Commercial - Marketing Country: UNITED ARAB EMIRATES Work Location: UAE (Dubai) Job Type: Portfolio Manager Employment Type: Full Time Employment (Limited Contract) Purpose: ob Summary / Main Purpose Portfolio Manager - GCC will be responsible for the regional marketing strategy to optimize promotion and marketing of Julphar products to increase revenue generation within the GCC region. The mission is to unlock revenue growth across the countries and create a strategic marketing direction for GCC Pharma Business. He/she will work closely with country managers and sales leaders to support sales growth as well as be responsible for developing the tailored marketing strategies and regional/local/tactical sales plans Support & implement the strategic marketing road maps for all Julphar therapy line promotional planning. Manage a wide spectrum of Therapeutic Areas and develop Therapeutic Management Analysis to explore better solutions for existing business and to identify growth opportunities in each one of them. Portfolio Manager - GCC executes the sales promotional activities, placing the advertisements, and other marketing strategies. Responsible for product introduction & managing product life cycle. The role holder drives the implementation of marketing initiatives and prepare effective strategies to position all processes according to business unit requirement and ensure optimal support to all global strategies. He /She is expected to increase the Depth of Distribution and increase sales of existing products and for the launching of and sales of new products. Mapping of Market Trend Analysis and competition advertising strategy and conducting market surveys through interaction with doctors, pharmacists and KOL; taking their feedback shall be another key function of the position. Controlling budgets effectively and allocate resources amongst projects Geographic Scope: - GCC Key responsibilities & Accountability: Key Responsibilities/ Key Results Area: Business Leadership - Achieves GCC marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews. - Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing action plans to support Front line field sales team in all the countries in the region. - Sustains rapport with key customers by making periodic visits; exploring specific needs; anticipating new opportunities. - Determines/meets annual and gross-profit plans by forecasting and developing annual sales quotas for region, projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand. - Revise marketing plans for the strategic brands which provided by the global technical marketing/portfolio managers - Responsible for Planning & implementation of all strategic initiatives related to marketing, brand management and trade marketing processes required for business expansion. - Perform monthly business reviews with local sales/line managers to evaluate and monitor the sales achievement vs tactical plan implementation. - Administer at least weekly physical sales meeting with the UAE team and T.C. with others that inspire the team plus keeping staff engaged and accountable, while disseminating key information. - Approve and control all markets local expenses plus the commercial conditions related to ensure the brand profitability and ROI. - Drive and lead in-market sales process in target markets by profoundly understanding customer and market needs in collaboration local Markets sales/country managers. - Media planning and implementation for print, electronic and digital advertisements in an optimal manner shall be the key requirement of the role. Knowledge of Digital Marketing will be most desirable. - Person should be able to lead operations with full responsibility for the Regional Marketing function ensuring revenue growth, top line & bottom line and provide strategic directions including long term planning, global product management, and expansion - Responsible with country managers in setting the whole line's target & expenses and the needed commercial conditions to be shared with the global technical marketing team as per their respective brands. - Decide with the country managers the suitable products and promotional mix which fits most the local/regional markets needs and priorities. Strategic Leadership: - Developing the GCC Regional strategic marketing direction, vision and mission - Developing and communicating the regional marketing directions in terms of positioning statement, differentiation strategy and qualitative/quantitative objectives for Julphar GCC - Identifies marketing opportunities by identifying consumer req

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