Associate - Digital Marketing

4 months ago

Dubai, United Arab Emirates Chalhoub Group Full time

**INSPIRE | EXHILARATE | DELIGHT**

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavor to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewelry, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalyzed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

**What You'll Be Doing**
- Manage all paid media platforms alongside the media agency team in order to launch, analyze & report on campaign performance. (Meta, Google Ads, Affiliates & more)
- Drive efficient results & growth through conversion campaigns (user acquisition, boosting basket size, reorder rate etc.) across multiple channels and provide suggestions for conversion improvement to maximize revenue and generate a healthy ROAS.
- Monitor performance by channel (Direct, Organic Search, Paid Search, Social Media, Affiliates, Other) and device (desktop, tablet, mobile).
- Create and report on campaigns/platform performance (attribution, measurement, analytics) and relevant KPIs aligned from the business.
- Manage the performance marketing budget for a portfolio of brands (plan strategy for customer acquisition, retention, LTV, ROI/ROAS etc.) to meet established performance uplift expectations.
- Develop, conduct, and evaluate A/B tests for creative ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals) and execute continuous improvement initiatives.
- Conduct analytics on multiple sets of data to identify opportunities and draft proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions.
- Work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth.
- Manage the e-marketing budget and optimize it on a daily basis to meet online business targets.
- Manage relationships with digital marketing agencies.
- Adapt and optimize creatives and conversion points.
- Analyze and report on results using Google Analytics and other internal platforms.
- Work closely with cross-functional teams including designers, developers, content creators, and marketing managers to ensure alignment of marketing efforts with overall business goals.
- Actively participate in training and professional development opportunities to enhance skills and knowledge in performance marketing.

**What You’ll Need To Succeed**
- You have a minimum of 2-3 years of experience in performance marketing.
- **eCommerce experience is a must **and fashion experience is a plus.
- Experience with feed management tools.
- Data analytics and reporting experience is a **must.**:

- You have experience in digital marketing with a good grasp of digital technologies, best practices in performance marketing and a proven ability to lead performance marketing efforts across channels.
- You have a passion for consumer marketing, with experience in turning data into actionable insights.
- You have a solid knowledge of Web Analytics; expertise working with Google Adwords, Facebook Ads, Snapchat etc. and a deep understanding of working with digital/media platforms and leveraging the relevant tools to drive growth.
- You have a proven track-record of implementing and managing campaigns, tracking, and analyzing customer behavior/performance across channels and devices.
- You are a strong team player with high organization and planning skills.

**What We Can Offer You**

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments

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