Public Affairs Officer
2 days ago
**Job Purpose**
The Citi PAO is the guardian of Citi’s reputation and image in the marketplace, covering Bahrain, Kuwait, Jordan, and Qatar Franchises and based in DIFC, Dubai.
The role of the PAO-Bahrain/Kuwait/Jordan/Qatar is a critical one in EMEA. As with CCO role, the responsibilities of the PAO are franchise-wide, representing all businesses operating in relevant franchises, whilst presenting a single and powerful voice of the company.
**Job Background**
The PAO-Bahrain/Kuwait/Jordan/Qatar supports the Citi Country Officers (CCOs) in preserving and enhancing the bank's image and reputation in the marketplace and provides the businesses with strategic and focused communications counsel in support of their growth objectives. The functional areas typically covered by the PAO include:
- Media relations
- Internal communications
- Community affairs including charitable grants
- NGO relationship management and employee volunteering
- Branding
- Co-ordination of corporate events and sponsorships
**Key Responsibilities**
As a member of the Country Coordination Committee (CCC) in all or some of the four countries, the PAO acts as counselor to the CCOs as well as each of the business heads, supporting them to execute their duties in such a way as to maintain and strengthen the bank’s reputation amongst:
- Employees
- Media
- Clients
- Community
- Provide public affairs counsel and support to all core businesses
- developing public affairs plans that reflect the business/franchise goals and ensuring that they remain consistent, coordinated, and effective in conveying the group’s key messages
- Coordinate all media relations activities including establishment of media policies and procedures - building relationships with key target media and regularly developing storytelling opportunities for bank spokespersons
- Execute consistent employee communication plan together with CCOs and key business leaders to ensure constant employee messaging in line with firm’s values/culture/priorities
- Develop and execute community relations programs in line with the priorities established by the Citi Foundation as well as the franchise’s charitable contribution plans
- Manage senior involvement in special events - conferences/seminars corporate sponsorships, senior visits, thought leadership seminars, customer events
- Address situations and manage communication aspects of crises as and when they materialize
- Support rest of the UAE GPA team in executing public affairs activities related to UAE and other MENA franchises (GPA strategies, content creation, administrative tasks)
- Conduct business travel to the covered franchises (as and when required) with a heavy focus on online/remote coverage out of DIFC
**Criteria/Qualifications**
Basic Qualifications
- Bachelor's degree in Journalism, Communications, Public Relations required or equivalent with 5-10 years of hands-on experience
- Fluent in English/Arabic with demonstrated written/oral presentation skills, and aability to write clearly and concisely for a senior audience on tight deadlines with minimum supervision
- Media management and crisis communications experience
- Solid record of successful communications campaigns
- Social media knowledge and basic technical skills
Knowledge/Skills/Competencies
- Public affairs professional with broad experience of the varying disciplines within corporate communications - whether gained in an agency or acting as a principal in a large organization
- Knowledge and understanding of financial services and banking (corporate/consumer)
- Familiarity with US/international business culture and practice
- Empathy with the complexities of large matrix organizations - understanding of the need to engage strongly with a wide range of internal stakeholders in varied geographic locations
- Deep knowledge of local cultures, history, national sensitivities
- Excellent news judgement
- Ability to build and maintain strong relationships at all levels of a large organisation
- Ability to communicate complex concepts in a meaningful way, using accessible language
- Ability to convey a compelling story that speaks to Citi’s business strategy
- Maturity and strength to manage crisis situations along with the judgment and team-sense to escalate matters where appropriate, working closely with Legal, Compliance and fellow GPA partners
- Team-oriented with natural tendency to involve others as appropriate
- Excellent planning and organisational skills
- Ability to manage multiple projects simultaneously
- **Job Family Group**:
Communications and External Relations
- **Job Family**:
Corporate Affairs
- **Time Type**:
Full timeCiti is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
View the "**EEO is the Law**" poster. View the **EEO i
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