Manager Digital Partner Commerce

5 days ago

Dubai, United Arab Emirates Adidas Full time

Purpose & Overall Relevance for the Organization:
- The vast majority of consumer journeys start online - they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.- The purpose of this role is to accelerate digital sales growth with selected strategic partners and as Manager DPC you will be responsible for driving profitable and sustainable market share growth through Digital Partner Channels as well as developing programs that will drive key sales levers. All of your work will be done in an agile, fast-paced, global organization and in close collaboration with local DPC partners. You will need to be tenacious, not take “no” for an answer, and be able to translate complex digital topics and operating models into simple actions and messages to drive impactful change.- Key Responsibilities:
- To act as account manager to selected Strategic partners and support Senior Manager DPC in setting budgets & forecasts for digital partners, devise joint business plans, and develop account strategies for achieving brand objectives
- To formulate trade investments (TI) and discuss accordingly with digital partner accounts, and frequent tracking of performance against different TI buckets
- Identify possible areas to improve sales of adidas products on our Digital Partner accounts’ websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion.
- Collaborate with DPC Analytics - Performance Testing to define KPIs for successful proof-of-concept and measure uplift
- Work closely with global & market DPC Partner and Business Development team to screen recent Digital Wholesale innovations and trends for implementation feasibility and impact, piloting the most promising
- Build a strong internal and external network including key players inside and outside of the industry to further advance adidas digital commerce knowledge and roadmap
- Knowledge, Skills and Abilities:
- Strong industry knowledge, eCom, eMarketplace, Pure Players with strong cross functional experience across digital marketing and sales
- Commercial mindset and ability to identify and convert sales growth opportunities
- Very good project management skills, ability to understand and implement strategy, including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously
- In depth understanding of local markets’ consumers, accounts, economic environment, and commercial needs
- Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action
- Innovative mindset, encouraging change, taking personal ownership and can-do attitude
- Fluent English, both verbally and written
- Key Relationships:
- Global & Market DPC
- Account Management Teams
- Sales Development
- Brand Activation
- Sales Finance
- Business units
- Diverse set of other roles and functions based on project needs
- KPI’s
- Net Sales
- Standard Margin
- Profitability
- OB Conversion
- SWB & MWB
- Range Efficiency
- Sell out
- Requisite Education and Experience / Minimum Qualifications:
- 4+ years of professional experience, with extensive experience in E-Commerce field (e.g. Pure players, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing)
- Knowledge of local and global E-Commerce landscape
- Proven sales experience ideally within the sport / retail sector

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE - THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.

CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this

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