Associate - Social Content

2 months ago


Dubai, United Arab Emirates Chalhoub Group Full time

**INSPIRE | EXHILARATE | DELIGHT**

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

**What you'll be doing**

The Social Content Associate crafts and manages impactful content across channels, aligning with brand identity and driving client engagement. They integrate creative and strategic planning to optimize performance and achieve business goals.
- Manage social media channels (Snapchat, Twitter, TikTok, YouTube, LinkedIn, Pinterest).
- Create engaging and innovative content for social media platforms.
- Ensure timely delivery and high quality of work in line with brand standards.
- Align all social content with strategy, brand, and business goals.
- Collaborate with the social team to lead pre-planning for shoots, oversee post-production, and drive branded content to completion.
- Collaborate with store team to lead vlogs and live shopping experience.
- Track brand and content budget, ensuring careful planning and monitoring of funds.
- Define and implement a holistic strategy aligned with business objectives and brand vision, integrating content, commerce, and culture.
- Provide performance insights to the content team, promoting a growth culture and optimizing content ideation, distribution, scheduling, and amplification in an agile environment.
- Take ownership of content platform performance, building dashboards to report on key business indicators.
- Collaborate with the Design and Product teams to create exceptional digital interfaces and content experiences.
- Partner with the Brand Marketing team to co-manage strategic partnerships, events, and social media, ensuring growth in online community reach and engagement through original content series and curated editorial programming.

**What you’ll need to succeed**
- Excellent knowledge and use of social media channels.
- Solid experience in content creation.
- Expertise in managing content across various platforms and channels.
- Skilled in developing and executing content marketing initiatives.
- Understanding of current retail trends and their influence on content strategies.

**What we can offer you**

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

**We Invite All Applicants to Apply**

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.


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