Social Media Content Creator

1 month ago

Dubai, United Arab Emirates Chalhoub Group Full time

**INSPIRE | EXHILARATE | DELIGHT**

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

**What you'll be doing**

As a Social Media Content Creator, you will be responsible for developing and executing innovative and engaging content across various social media platforms. Your role will involve creating high-quality visual and written content that aligns with the brand’s voice, values, and objectives, while driving engagement, reach, and follower growth. You will work closely with the marketing and creative content teams to ensure cohesive storytelling, while staying up-to-date with social media trends and best practices. You will partner closely with 3rd parties (Meta, Tiktok, Snapchat) to co-create content and campaigns. You will be responsible for reporting monthly analysis of content performance to key teams and to adapt strategies accordingly.

**Key Requirements**:

- Manage social media channels (Including but not limited to Instagram, YouTube, LinkedIn, Tiktok)
- Build a monthly content calendar that resonates with the customer audience.
- Be responsible to continuously growing the brands follower-base and increasing audience engagement.
- Create engaging and innovative content for social media platforms that is social-first.
- Ensure timely delivery and high quality of work in line with brand standards.
- Align all social content with strategy, brand and business goals.
- Collaborate with the content and brand marketing team to lead pre-planning for social shoots, oversee post-production and drive branded content to completion.
- Develop and maintain a consistent brand voice and visual identity across all social channels.
- Visit the stores and collaborate with the store team to lead live from the store content.
- Liaise with brands to request brand imagery and content making sure it is in line with the buy and on brand.
- Coordinate with influencers or external content creators for collaborations and partnerships.
- Collaborate with the buyers on any new or exclusive brand drops to make sure social media is covering all relevant product.
- Define and implement a holistic strategy aligned with business objectives and brand vision, integrating content and culture.
- Provide performance insights to the content team, promoting a growth culture and optimizing content ideation, distribution, scheduling, and amplification in an agile environment.
- Take ownership of content platform performance, building dashboards to report on key business indicators.
- Have the ability to create exceptional digital interfaces and content experiences using design tools such as Adobe, with support from the Graphic Design team.
- Partner with the Brand Marketing team to co-manage strategic partnerships, events, and social media, ensuring growth in online community reach and engagement.
- Create innovative content using the latest tools and technology, including but not limited to AI tools, AR etc.

**What you’ll need to succeed**
- Excellent knowledge and use of social media channels.
- Contacts & proven case studies of work within key 3rd party players are preferred (Meta, Snapchat, Tiktok)
- Passionate about staying ahead of the curve in digital trends and social media innovations.
- Solid experience in content creation, social media trends, best practices, algorithms and platform management.
- Understanding of current retail trends and their influence on content st

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