Marketing Manager

3 weeks ago


Dubai, United Arab Emirates MCI Group Full time

24 Jan 2024**Marketing Manager**:
At MCI we foster a culture that drives us to deliver innovation and growth for our clients. We’re a global team of energetic and talented people who turn challenges into opportunities. We partner with clients to provide our expertise on how to engage and bring people together through live and digital experiences.

We actively use our skills, voice and relationships to make a positive impact on our world.

Always remembering our responsibility for giving back and protecting our planet, always reinforcing the value of human relationships and connectedness - for our clients, our talents, and our communities.

**JOB OBJECTIVE-**

**MAIN RESPONSIBILITIES-**
- Enhance the visibility and reputation of our conferences through effective brand positioning and messaging.
- Working directly with customers, reporting and having a customer service attitude
- Implement branding initiatives that resonate with our target audience and stakeholders.
- Develop and implement marketing plans and projects for new and existing events and campaigns.
- Oversee the development and execution of marketing campaigns, ensuring they are delivered on time and within budget.
- Manage the productivity of the marketing plans and projects.
- Monitor, review and report on all marketing activity and results.
- Develop and execute comprehensive digital marketing strategies to promote conferences and maximize attendance.
- Develop and oversee a robust content marketing strategy to create and distribute valuable, relevant content that attracts and engages the target audience.
- Build and nurture a vibrant online community around the conferences through social media, forums, and other platforms.
- Implement strategies for lead generation through various online and offline channels.
- Oversee the development and maintenance of a comprehensive and organized database of potential attendees, sponsors, and partners.
- Lead and manage a high-performing marketing team, providing guidance, support, and mentorship.
- Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall event/conference objectives.
- Cultivate and maintain strong relationships with key clients and stakeholders.
- Collaborate with the sales team to understand client needs and tailor marketing strategies to meet client objectives.

**_Delegate Acquisition_**
- Provide strong leadership to the delegate acquisition team, fostering a positive and collaborative work environment.
- Set clear performance expectations, provide regular feedback, and support professional development opportunities for team members.
- Work closely with the tele-marketing team to plan and execute effective outreach campaigns aimed at delegate acquisition and conference promotion.
- Monitor campaign progress and adjust strategies as needed to achieve targets.
- Establish key performance indicators (KPIs) for the tele-marketing team and regularly track individual and team performance against these metrics.
- Develop effective tele-marketing scripts that align with conference messaging and objectives.

**JOB REQUIREMENTS-**

College degree required. Concentration in Marketing, Business, or Communications preferred. At least five years in marketing manager role preferably with an event management company or marketing agency. Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program.

**SPECIFIC SKILLS-**
- Background in digital marketing in event industry_._
- Must be a self-starter, highly organized, and able to work well with attorneys at all levels in the organization.
- Polished presentation and interpersonal skills_. _
- Must possess top level business management, interpersonal, and facilitation skills_. _

MCI is where you can bring your true self to work and be proud of what you do. Join us and make a difference


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