Marketing Executive

2 weeks ago


Al Barsha, United Arab Emirates La Familia Medical Center LLC Full time

Freelance Marketing Specialist for Medical Center

*Job Description:*

*Responsibilities:*
- *Marketing Strategy & Execution:* Develop and implement strategic marketing plans to promote the medical center's services effectively.
- *Content Planning & Social Media Management:* Create a content calendar for stories and posts across social media platforms, ensuring consistency and engagement.
- *Social Media & Ad Campaigns:* Plan, execute, and optimize paid ad campaigns on social media platforms (Facebook, Instagram, etc.) and Google Ads.
- *Landing Page Creation:* Design and manage high-converting landing pages tailored for specific campaigns and offers.
- *Vendor Coordination:* Collaborate with outsourced vendors for design, printing, or advertising, ensuring timely and quality deliverables.
- *Market Research:* Analyze industry trends, competitors, and customer needs to create targeted marketing strategies.
- *Packages & Offers:* Develop attractive service packages and promotions based on research and customer insights.
- *Promotional Campaigns:* Run campaigns to enhance brand awareness, patient acquisition, and retention.
- *Budget Management:* Allocate and monitor the marketing budget, ensuring efficient spending.
- *ROI Tracking & Analytics:* Track, analyze, and report on the effectiveness of campaigns and strategies to ensure a strong return on investment.

*Qualifications:*
- Proven experience in digital marketing, specifically in healthcare or a related field.
- Expertise in running social media and Google Ads campaigns.
- Proficiency in creating landing pages and using tools like WordPress, Unbounce, or similar platforms.
- Strong understanding of social media algorithms, content strategies, and audience engagement techniques.
- Analytical skills to track performance metrics and ROI.
- Excellent communication and organizational skills.
- Ability to work independently and meet deadlines.

**Job Type**: Part-time

**Experience**:

- Marketing: 1 year (preferred)
- marketing executive: 1 year (preferred)


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