Field Marketing Manager, Metna

2 weeks ago

Dubai, United Arab Emirates Vectra Full time

Vectra® is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.

**About the Role**:
Vectra AI is hiring a Field Marketing Manager to join our EMEA Marketing team, supporting the METNA region, based out of Dubai.

The Field Marketing Manager will build, drive, plan, and implement highly effective marketing programs in partnership with your key collaborators and advance the success of the regional pipeline goals. Reporting to the EMEA Marketing Lead, you’ll bring your passion, business sense, and hands-on mentality to define the regional strategy. You’ll have a strong background of working closely with sales to deliver targets and help us drive pipeline for the business. You’ll also play a big part in the partner marketing strategy and be familiar with tactics for engaging and working with a channel eco-system.

This role involves cross-functional collaboration with multiple teams and marketing fields to build and implement scale programs with precision and deliver high quality campaigns with measurable metrics.

**At a Glance**:

- Build the corporate strategy to support the local pipeline generation needs for across METNA region across commercial and enterprise accounts, both direct and with partners
- Fully understand the local sales go-to-market motion, interpret local market dynamics, and develop a robust plan aligned to sales and marketing goals
- Adopt a ‘marketing 360’ approach, improving an array of marketing channels and tactics for innovative, road mapping; Vectra-owned events, third party sponsorships, direct mail, ABM, digital, PR, social, customer, content etc.
- Track pipeline development, efficiency, and effectiveness
- Provide leadership and input on field requirements for integration into corporate-run marketing programs and campaigns
- Ensure feedback from sales leadership to drive alignment of regional marketing investment, balancing marketing and sales requirements
- Align with our PR agency to drive awareness of the brand, messaging, positioning, and marketing programs

**What Will Impress Us**:

- Demonstrated and validated experience in B2B SaaS in similar capacity or function
- Outstanding communication and interpersonal skills with the ability to build cross functional relationships with key partners and closely align with the sales and ADR teams
- Excellent customer-facing skills
- Proficient in Salesforce, Hubspot and Microsoft packages. Bizible a bonus
- Ability to balance and prioritise across simultaneous projects
- Organised and programmatic problem solver; ability to develop campaign recommendations and plans
- Ability to analyse data and present results in a digestible manner
- Budget management experience and the associated processes
- An excellent mix of innovative and analytical thinking
- Have the capacity to be proactive, handle some degree of ambiguity, and the challenge of evolving goals
- Be open to integrating into a team and establishing relationships within a remote working environment

Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.

Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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