Marketing Manager
5 days ago
**About the Role**
We are currently recruiting a Marketing Manager to join us as we continue to grow our business. This person must understand TKD Lingerie, our values and vision and translate that into impactful marketing, with a strong focus on digital.
**What Success Looks Like**
Working within a small team means you will wear many hats. Great ideas are valued, but you must have the drive, knowledge and energy to bring these to fruition.
**Strategy, Planning, Implementation, and Tracking**
- Responsible for the creation of an annual marketing strategy
- Propose an annual budget to match the approved strategy.
- Creation of monthly action plans in line with the approved strategy.
- Track progress against qualitative and quantitative targets and present a monthly report to the management team.
- Quickly identify gaps in strategy adherence and rectify.
**Digital & Social Media**
- Plan, execute and analyze paid digital campaigns across Meta, Google Ads, Snapchat & Tiktok.
- Continuous A/B testing, with implementation of new features and tech trends across marketing platforms.
- Monitoring and check that platforms are always working properly including but not limited to Pixels, Conversion API and API feeds.
- Collaborate with website developers to define project scope and requirements.
- Design website covers that align with the overall 360 marketing strategy.
- Manage website SEO and track performance.
- Create regular content for our websites to improve SEO.
- Create a social media strategy to positively reflect the brand and engage the community.
- Plan social media content one month in advance including both content writing, image design or sourcing and shooting reels.
- Work closely with our retail manager to identify and engage with influencers who could support our brands, improve awareness, and drive conversions.
- Social media community management, including responding to follower comments or online reviews in a polite and timely fashion.
- Track performance of all digital activity and report to the management team on a monthly basis.
**Customer Messaging System & Loyalty**
- Foster strong relationships with loyal customers through personalized communication and exclusive offers.
- Audit Loyalty points and ensure the system is functioning properly
- Set and track loyalty program KPIs
**Mall and Events Marketing**
- Leverage mall mediums to attract new customers and drive footfall to the stores.
- Plan and execute in-store and community events.
- Ensure any advertising material meets TKD Lingerie brand guidelines.
- Plan and manage any required photo/video shoots for the brand.
**Below the Line Advertising**
- Conduct a brand audit of all material for TKD Lingerie brands and identify any missing elements or elements that require updating.
- Plan, create, and execute any new or revised material, for in store and online
- Work with in store teams to create window displays and in store marketing materials.
**Customer Relationship Management (CRM)**
- Use internal tools to segment our customer base and engage them accordingly.
- Create and send out regular newsletters.
- Assess TKD Lingerie CRM tools and advise how to use in an optimal way to improve conversions.
- Ensure tools are updated appropriately with client information.
- Send out regular newsletters and WhatsApp broadcasts.
**Community Outreach**
- Identify community groups or special interest groups that are relevant to TKD.
- Assist Retail Manager to engage with these groups to define a mutually beneficial way to work together.
- Seeking and assessing partnership opportunities and implementing the ones that are beneficial to the company.
- Assess community discount programs (Fazaa, APC etc) and determine if any are relevant and impactful.
**Team Management**
- Work with the Retail Manager and store supervisors to ensure all staff understand the brand and the marketing strategy
- Assign goals, tasks, and projects to achieve the marketing strategy.
**External Party Management**
- Identify areas for which engaging an external party is necessary.
- Work with existent external parties and audit their performance.
- Recruit new external parties as needed.
- Serve as the main point of contact for external parties related to marketing tasks.
The must haves
- Passion for body positivity and helping women feel great.
- A self-starter attitude
- A creative mindset
- Ability to work both autonomously and collaboratively
- Strategic thinking
- 5+ years’ experience in marketing.
- Strong working knowledge of all current marketing tools, including digital tools such as Google Analytics, Google Tag Manager, Google Merchant Center and Canva.
- Strong communication skills
- English fluency
- Arabic fluency
- Strong copywriting skills in English and Arabic
- A valid UAE driver’s license
- GCC wide experience
**What We Can Offer You**
- An exciting and supportive environment
- A fabulous female team
- Flexible working hours & ability to work fro
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