Marketing Associate Crimson Rise

7 months ago


Dubai, United Arab Emirates Crimson Education Full time

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Rise is an intensive skills development and profile-building program for students aged 11-14, designed to cultivate the abilities and experiences young students need to be successful in high school, university, and beyond.

**Rise is a part of Crimson Education **- the world’s most successful college admissions company and leader in education technology and student success.

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

**About the role**

As the Marketing Associate at Crimson Rise, you will play a vital role in supporting our marketing efforts and executing various marketing strategies to enhance brand awareness, drive lead generation, and engage with our target audience. This remote position offers an exciting opportunity to work closely with a talented marketing team and significantly impact the company's growth and success.

This is a full-time position, that can be worked remotely or in one of our many offices around the globe.

**What are the main responsibilities for this role?**
- **SEO Strategy & Content Creation (40%)**
- Collaborate with the Head of Marketing to ensure consistency in messaging and brand voice.
- Keeping a pulse on industry trends and competitors to ensure our content remains engaging, captivating and insightful.
- **Digital Marketing Campaigns Support (30%)**
- Run & optimize digital campaigns in ads manager, measure and report on the performance of all digital marketing campaigns.
- Assist in organizing and promoting webinars to drive engagement and brand visibility.
- **Assets creation (20%)**
- Collaborate with the design team to create marketing materials, such as ebooks, flyers, presentations, ad creatives, and other visual assets that align with the brand identity.
- **Partnerships management (10%)**
- Identify mutually beneficial marketing opportunities with potential partners (influencers, online magazines, independent consultancies) to drive brand visibility.
- Generate quality content, promotional assets and PR to build brand awareness, generate traffic and new leads.

**What skills and experience are required?**
- A Bachelor’s degree in marketing, communications, or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
- A clear understanding of marketing fundamentals including brand language, buyer persona, key messaging, value propositions, and the sales funnel.
- Demonstrated project management experience.
- Strong writing skills and a good eye for visual branding and design.
- Experience in social media marketing including Instagram, Facebook, TikTok, and LinkedIn.
- The ability to think on your feet and work at a fast and exciting pace.
- Time management skills and ability to adapt to work on a fully remote team.
- Ability to work in a collaborative, cross-team capacity with excellent communication skills.
- Comfort constantly learning on the job, receiving feedback, and reverting immediately.
- Sound judgment - and knowing when to ask for support.
- Knowledge of the college admission industry is desired but not a must-have.
- Experience with Canva, ChatGPT, Webflow, and Marketo is a plus.

**Why work for Crimson?**
- Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
- Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
- $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)
- Psychologist on staff
- Insightful fireside chats and workshops to help support our high performing and ambitious team
- Radical Candor is a feedback approach we live by
- We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you



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