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Teamhead Commercial Marketing Gcc

1 month ago

Dubai, United Arab Emirates PUMA Full time

**MARKETING**

**TEAMHEAD COMMERCIAL MARKETING GCC**:

- Dubai, United Arab Emirates**YOUR MISSION**:

- Implement International Retail and Trade Marketing and Visual Merchandising strategy per defined Brand and commercial objectives, including all Retail store categories and Trade accounts.
- The work involves researching to get an understanding of what is needed and to come up with design ideas.
- Researching costs and working within a budget.
- Achieve process and budget efficiencies for Global Commercial Marketing creation and production.
- Researching lifestyle and design trends and making sure designs will appeal to the target audience.
- Managing the VM and CM team.
- Managing the 3rd parties such as agencies, graphic designers.
- Execute Retail/Trade Marketing strategy as per set seasonal brand priorities and commercial targets.
- Create within the CM team window and in-store displays of goods for Retail and Trade doors.
- Develop, analyze, assess and improve the process for delivering effective sell-through Retail strategies for PUMA GCC.
- Provide Retail channel with seasonal input per set GTM process (including IMT I and II).
- Align seasonal priorities for Retail channels, including purchasing and merchandising.
- Monitor seasonal business development to address tactical opportunities based on sell-through success, the sports marketing calendar, PUMA events, etc.
- Oversee the production and delivery of in-store communication tools, including third-party agency and vendor management.
- Implement and manage Retail KPIs for all geographic levels mirroring key KPIs identified by Global Commercial Marketing.
- Install a Regional reporting system to share best Retail Marketing practices and experiences.
- Support the Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
- Support HR with visual materials.
- Support all store openings/refits/layout changeovers.
- Deliver brand and quality consistency in Trade Marketing implementation in the Region.
- Provide Trade Marketing channel with seasonal input per set GTM process (including IMT I and II).
- Oversee the production and delivery of Trade in-store communication tools, including third-party agency and vendor management.
- Work with the Sales team to ensure alignment, wherever possible, of wholesale activities.
- Install a Regional reporting system to share best Trade Marketing practices and experiences.
- Support CM team Sell-In period with seasonal changeover on the showroom based on global sell-in structure.

**YOUR TALENT**:
**Education**:

- Bachelor’s Degree or Relevant Diploma

**Professional**:

- Functional: Proven VM role in retail/trade experience in international and/or luxury brands.
- Industry: Sports or Fashion
- Leadership: previous management experience

**Language Skills**:

- English is essential

**Competencies**:

- Creative and Innovative
- Initiative and Self-motivated
- Leadership and Team Player
- Planning & Organizing

**IT Skills**:

- Microsoft Office, PowerPoint, Excel
- Familiar with print design
- Good proficiency in Adobe Illustrator, Photoshop

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
- PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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